A real estate website builder helps you create an online presence that shows your expertise and generates new leads 24/7. You need a website builder that offers the right amount of customization opportunities to showcase your brand as well as real estate-specific features, such as multiple listing service (MLS) search and property listings without any code or web design experience.
After researching over a dozen website builders, we determined the six best real estate website builders are:
- GoDaddy: Best overall for agents who want to easily create a branded real estate website designed to generate leads
- Webflow: An ideal option for professionals who want the maximum customization options without coding
- Placester: Best option for individual agents seeking an affordable website for basic real estate lead generation
- Squarespace: Excellent choice for agents who want the fastest and most direct way to publish a beautiful website with MLS search
- iNCOM: Best for agents wanting additional features like mortgage calculators, social media integration, and other marketing tools on their website
- IDX Broker HOME: An ideal option for professionals wanting a custom WordPress website with advanced search features
How We Evaluated the Top Real Estate Website Builders
The best real estate website builder helps agents increase brand exposure and sales with strategic lead generation, design, and search features. A real estate agent website builder should be affordable with a wealth of features, like intuitive real estate widgets and click-to-add content, that don’t require heavy coding or painful implementation times.
With a 4.48 out of 5 rating, GoDaddy ranked number one in our top real estate website builder list. It offers an all-inclusive package that real estate agents need in order to market their services more effectively. At an affordable pricing point, you will get all the essentials, like customizable website templates, domains, and search engine optimization (SEO) tools—giving it an advantage over its competitors.
This is the criteria we used to evaluate the best real estate website builders:
35% of Overall Score
We compared each website builder’s monthly and annual costs, and considered which ones give new users a free trial period or offer a free version. Website builders with a money-back guarantee received additional points.
20% of Overall Score
A good website builder should provide you with all the basic features needed to generate real estate leads with your website. Overall, we considered inclusions of essential features like storage, domain, bandwidth, SEO tools, and site analytics.
25% of Overall Score
We looked at which website builders offer advanced real estate marketing features, including landing pages, IDX integrations, customization capabilities, and real estate-specific website templates. While they are considered nice to have, they are instrumental in growing your pipeline more effectively.
10% of Overall Score
When technical issues happen, it can interrupt multiple important areas of your business. It’s essential to be able to easily contact customer support and find a solution as quickly as possible. We determined the hours of each website builder’s customer support availability, and looked for support via live chat, email, ticket, phone, or help center. The more contact methods each platform offered, the higher they scored.
10% of Overall Score
We compared and evaluated each platform for additional features that weren’t on our rubric, e.g., the value for money, customer reviews, and ease of use. This score represents many users’ true experience with each platform.
GoDaddy
PROS
- Unlimited landing pages
- Intuitive drag-and-drop builder
- Real estate-specific website templates
CONS
- Support not offered via email
- Does not include customer relationship management (CRM)
| RATING CRITERIA | Pricing | 4.00 | OUT OF | 5 |
| General Features | 5.00 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 | |
| Customer Support | 4.50 | OUT OF | 5 | |
| Expert Score | 3.75 | OUT OF | 5 |
GoDaddy started as a domain registrar, but it also offers a website builder with a variety of easy-to-use templates, hosting, and webmail capabilities. It is our top choice because it includes virtually every feature and capability on our rubric—including IDX integration, 24/7 customer support, real estate lead generation, and marketing tools—for an extremely low monthly cost.
GoDaddy Pricing
- Basic plan: $9.99 per month, billed annually
- Standard plan: $14.99 per month, billed annually
- Premium plan: $19.99 per month, billed annually
GoDaddy Features
- 13 prebuilt real estate website templates
- Ability to feature a chatbot or messaging tool on your small business website
- Ability to brand your website template
- Built-in SEO tools
- Unlimited storage and bandwidth
- Website building includes a free domain
- IDX integration
- Integration with Facebook ads
- 24/7 customer support is available via live chat and phone
Example of GoDaddy real estate website template
What Users Say About GoDaddy
The vast majority of GoDaddy users have many positive things to say about the quality of their website and the ease of use. Some users noted that the customization options on templates are limited. Overall, GoDaddy is a great choice if you want a beautiful, easy-to-use website to generate leads without wasting hours of time and energy. Read our article to learn how to build a GoDaddy website.
Webflow
PROS
- Extensive customization options
- Money-back guarantee
- Free forever plan
CONS
- Learning curve for beginners
- Does not integrate with IDX
- Real estate templates cost $24 to $79
| RATING CRITERIA | Pricing | 4.98 | OUT OF | 5 |
| General Features | 5.00 | OUT OF | 5 | |
| Advanced Features | 3.38 | OUT OF | 5 | |
| Customer Support | 1.75 | OUT OF | 5 | |
| Expert Score | 4.50 | OUT OF | 5 |
Webflow was specifically made to simplify the process of building a beautiful website for website designers. This means that you’ll be able to customize your website without the need to learn code. Webflow is an ideal choice for agents and brokers who have a specific vision for their website but want to avoid technical confusion and stress.
Webflow Pricing
- Free forever plan
- Basic plan: $12 per month
- CMS plan: $16 per month
- Business plan: $36 per month
- Save 15% when you pay annually
- Money-back guarantee
Webflow Features
- Integrates with Facebook and Google ads
- Includes an interactive chatbot on your website
- 13 real estate templates available for purchase
- Drag-and-drop functionality
- Unlimited storage
- Built-in search engine optimization (SEO) tools
- Integration with additional marketing tools
- Customer support available via live chat or email during business hours
Razor template available in Webflow
What Users Say About Webflow
Webflow reviews are overwhelmingly positive, with the majority of users raving about the intuitive tool and customization options. Some users didn’t like that the tool itself requires practice in the beginning. This website builder is the perfect solution for professionals who don’t want to hire a developer but also don’t want to be limited to one template.
Placester
PROS
- Affordable plans
- 18 easy-to-use template editors
- Free 30-day trial
CONS
- No free plan
- Customer service can be slow
| RATING CRITERIA | Pricing | 2.75 | OUT OF | 5 |
| General Features | 4.50 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 | |
| Customer Support | 5.00 | OUT OF | 5 | |
| Expert Score | 4.63 | OUT OF | 5 |
Placester is an affordable real estate website builder with lead generation and built-in CRM. It uniquely offers an IDX site, lead capture forms, and basic marketing tools in one platform, along with discounts for National Association of Realtors (NAR) members. The low price point, customizable templates, and robust features make Placester a great choice for agents and brokers who want an easy-to-use, basic real estate website builder and starter marketing tools.
Placester Pricing*
- Starter plan: $100 per month for non-NAR members; $64 per month for NAR members
- Advanced plan: $190 per month for non-NAR members; $120 per month for NAR members
- Office Builder plan for brokerages and teams: $160 per month
- 30-day free trial
*Pricing above is for annual subscriptions. However, you may also choose a month-to-month option for slightly higher fees.
Placester Features
- 18 real estate templates that allow you to customize your website without using code
- Websites are ad-free
- Incorporates IDX listings
- Includes a CRM but also supports integration with third-party CRMs
- Lets you create unlimited posts and pages
- Supports lead capture magnets and auto-responders
- Allows you to own your domain
- Customer support is available by phone and online chat during business hours
Placester real estate website builder
What Users Say About Placester
Most users report that Placester is an easy-to-use, affordable website builder with a very low learning curve. Other users note that customer support can be slow to provide technical solutions, and there have been some glitches. Overall, Placester is a great choice for agents who want a website builder specifically designed for buyer and seller leads.
Squarespace
PROS
- Beginner-friendly site editor
- 35 prebuilt real estate templates
- Real estate-specific integrations (e.g., MLS search)
CONS
- Limited customization capabilities
- Limited number of landing pages
- Does not include a CRM
| RATING CRITERIA | Pricing | 3.23 | OUT OF | 5 |
| General Features | 5.00 | OUT OF | 5 | |
| Advanced Features | 4.88 | OUT OF | 5 | |
| Customer Support | 3.75 | OUT OF | 5 | |
| Expert Score | 3.50 | OUT OF | 5 |
Squarespace is a simple and affordable website builder with a variety of beautiful and modern website templates for real estate agents, brokers, and teams. This user-friendly platform is the most direct way to publish a beautiful website in the least amount of time. This makes it best for beginning realty professionals who don’t need the bells and whistles but can make the most of an attractive website to gain new leads.
Squarespace Pricing*
- Personal plan: $12 per month
- Business plan: $18 per month
- Basic Commerce plan: $26 per month
- Advanced Commerce plan: $40 per month
- 14-day free trial
*The fees above are based on annual payments. Those who prefer short-term contracts may subscribe to the monthly payment option.
Squarespace Features
- 35 real estate website templates
- Website templates for individual properties
- Very user-friendly site editor makes it easy for all skill levels
- Ability to offer live chat on your website
- Built-in contact forms for lead generation
- Unlimited storage
- 24/7 customer support available via live chat, email, and phone
Example website template in Squarespace
What Users Say About Squarespace
Many users rave that the simplicity of Squarespace provides them with an attractive, authority-building website with minimal stress. However, many users don’t love the lack of customization options and note that customer service can be hit or miss. In general, the users who loved Squarespace the most were those who did not want to waste time learning a new tool or messing with unnecessary features.
Curious about this website builder? Read about the 8 steps to build a Squarespace website.
iNCOM
PROS
- Largest variety of integrated marketing tools
- 17 premium design templates
- Affordable marketing services
CONS
- Only includes six standard templates
- More expensive than other options
| RATING CRITERIA | Pricing | 2.77 | OUT OF | 5 |
| General Features | 1.00 | OUT OF | 5 | |
| Advanced Features | 4.88 | OUT OF | 5 | |
| Customer Support | 2.00 | OUT OF | 5 | |
| Expert Score | 4.50 | OUT OF | 5 |
iNCOM is an IDX-ready real estate website builder for marketing-savvy agents who want additional features like mortgage calculators, auto-responders, social media integration, and QR codes. It’s unique because the marketing tools help you stay connected with leads from sign-up to sale. iNCOM is best for agents who want to ensure marketing is integrated with their site-building and maintenance.
iNCOM Pricing
- Agent real estate websites: $49.95 per month plus $249.95 setup fee
- Office/brokerage websites: $68.95 per month plus $350 setup fee
- Unbranded condo website: $54.90 per month plus $249.95 setup fee
- Listings TV display: $19.95 per minute
- Marketing services: Starting at $45 per month
- Frequent discounts available
- 30-day money-back guarantee
iNCOM Features
- Free demo
- Variety of marketing tools maximize lead generation capabilities
- Includes six beautifully designed standard templates
- 17 website design templates, some with non-standard real estate website design
- Access to a CRM to track leads
- SMS auto-responders and automated drip campaigns
- In-depth reporting and analytics on email campaigns
- Includes Facebook advertising and Google ads creation
- Drag-and-drop editors
- Allows you to own your domain name
- Additional webinars and tutorial videos to simplify marketing
- Customer support available by phone and support ticket
iNCOM standard template example
What Users Say About iNCOM
Facebook reviews and website testimonials for iNCOM are overwhelmingly positive; users praise the professional real estate agent websites and marketing tools offered at an affordable price. Users say the features, cost, and services of iNCOM are worth more than the monthly fee.
IDX Broker HOME
PROS
- Includes powerful IDX functionality
- Tools to optimize the website for SEO
- Affordable monthly fee
CONS
- Can require more time
- Some designs may be dated
| RATING CRITERIA | Pricing | 0.61 | OUT OF | 5 |
| General Features | 2.75 | OUT OF | 5 | |
| Advanced Features | 5.00 | OUT OF | 5 | |
| Customer Support | 3.00 | OUT OF | 5 | |
| Expert Score | 4.13 | OUT OF | 5 |
IDX Broker HOME is a platform that helps you build and maintain a branded WordPress real estate website to distinguish yourself from competing agents. This allows you to create a highly customizable website optimized for search engines (SEO), as opposed to a single landing page or basic website. It integrates with IDX Broker Lite and Premium MLS search, as well as lead management tools. It is the only real estate website builder that gives you an exclusive, premium WordPress theme.
IDX Broker HOME Pricing
- Agent plan: Starting at $150 per month
- Team plan: Starting at $170 per month
- Office plan: Starting at $200 per month
- One-time setup fee is $500
IDX Broker HOME Features
- Free video tour and demo account
- Includes Google Workplace setup
- Websites include IDX Broker platinum
- Over 20 real estate website templates built for WordPress
- Offers WordPress website hosting and maintenance
- In-depth MLS and IDX search tools available
- Generates market reports to analyze and provide your leads and clients
- IDX Broker WordPress plugin works with every WordPress theme
- Advanced traffic analytics
- Provides extensive SEO tools and resources
- Capture more leads with a customized lead generation strategy
- Blog and live webinars are offered for more education and assistance
- Allows you to own your domain name
- Customer support available by phone or live chat
Exclusive templates in IDX Broker HOME
What Users Say About IDX Broker HOME
IDX Broker HOME users love the highly customizable features and powerful search features, and rave about how accessible and helpful customer support is. However, some users stated that the designs could look dated. You can try it for yourself by signing up for a free tour on its website.
Kim Mulligan
I’ve had a Placester website since 2014 before their partnership with NAR and I used to sing their praises. They used to have great customer service, now it would be hard for it to be any more disheartening. They have bugs in their site and it might take days or months to correct the issues and will bill your credit card for services not received. They will also change your account status with no notice or communication. They obviously don’t care about smaller accounts. As individual account, I can only recommend them as an online business card. The best I can say about my site is it has been frustrating and unreliable.
Emile L'Eplattenier
Hey Kim,
Thanks for your review of Placester. Since their NAR sites are free, I would assume they are trying to maybe not so subtly hint that you might want to upgrade… Theoretically at least. You might also want to try your hand at building an IDX site with WordPress. The learning curve is a little but steep, but you end up owning the site free and clear.
Nathan Walldorf
We used Placester for our company site, and it was the pits. It looked great, but Placester’s service that was supposed to drive traffic to the site did not work at all. On the search bar on the front page it says “for rent” or “for sale.” We asked that the “for rent” button go away, but they would not do it. Because of that button, we only got rental leads, which we did not want.
Emile L'Eplattenier
Hey Nathan,
Driving traffic to a brand new domain is not easy. It takes lots of hard work, and most importantly time. Even to rank for non competitive keywords can take up to a year or more assuming you’re regularly publishing content and working on your blog. There is no easy solution unless you drive traffic with paid social ads. That can work, but will cost money.
Chris Redshaw
I realize this is an old reply, but wanted to put this out there for anyone that reads this in the future. The “For Rent” tab is very easy to remove in your global site settings. I have several agents using Placester and that was the first thing I removed. This is true for both the free site as well as the premium sites. I can only guess that maybe they told you they wouldn’t do it because you can do it on your own, or you talked to a very green support tech.
Zach
does anyone have any experience with kvCore? I’m comparing it to RealGeeks.
Emile L'Eplattenier
Hey Zach,
I’ve been wanting to review kvCore for quite a while now, but we have a soft policy here of not reviewing products that don’t have straightforward pricing that we can publish. I have heard great things about the program in general, but we’re reluctant to review software that we can’t tell our readers how much it costs. If you do end up doing a demo with them, let me know how it goes, and maybe encourage them to publish their damn pricing already so we can review them.
Elizabeth Schulze
I had realgeeks for a couple of years. Spent a lot of money and got absolutely no good leads. Checked the google analytics and no one stayed on the site. I was in top 15 at my brokerage of over 300 in 2016, (2017 numbers aren’t in yet) so I am pretty confident it was the site and not me. I think it is a waste of money. Websitebox.com is a good solution if you just want something visible and know the leads aren’t going to come from the $200 a month realgeeks charges or the onetime $90 charge websitebox charges.
Emile L'Eplattenier
Hey Elizabeth. Just out of curiosity are you still using the same URL? How are you driving traffic to the site now?
Jeff Manson
You must not of had the lead capture enabled or your traffic didn’t have the intent to search properties. Real Geeks sites have some of the highest conversion and return rates in the industry. We have many clients that are getting great results. You also have to follow up with the leads to actually make sales.
Check out our review page.
Joseph K. Keresztury – Texas Premier Realty says:
Coming on board with Real Geeks has been the biggest growth step of my real estate practice. When I moved my website over from a competitor’s platform, I was a solo agent spinning my wheels trying to generate online traffic and leads. Since going with RG I have built a team consisting of two other buyer agents and currently onboarding a third with no signs of slowing down. The leads brought in via my Real Geeks site keeps their pipeline full!
Before moving over to Real Geeks I was banging my head against the wall with what I thought was plenty of organic traffic but only generating 40 stale leads per month (and they were not returning). After doing months and month of research on different platforms I was on the verge of throwing in the towel. Finally, I took a leap of faith and moved everything over to Real Geeks. Here are the results from the last 12 months with competitor vs the last 12 months of being with Real Geeks, direct from Google Analytics, while doing the exact same things to generate my organic traffic:
Pages Per Session: 1.59 to 12.22 = Increase of 10.63 pages per session
Average Session Time: 1:58 to 5:52 = Increase of nearly 4 minutes
Bounce Rate: 71.07% to 23.15% = Decrease of 47.92% !
Return Users: 38.4% to 70.1% = Increase of 31.7%
Users: 11,442 to 33,781 = Organic Traffic Increase of nearly 300%
As you can see Real Geeks outperformed in all aspects and went well over my expectations. I was not only able to get potential leads and clients back to the site due to its user friendly structure and “stickiness” but also able to get more traffic to the site all while doing the same things as before with the other competitor. As a result our leads shot up from 40 per month to over 200 per month consistently with contact information (including phone numbers), all with no additional cost!
The money invested in Real Geeks has been the strongest return on investment I have seen in my real estate practice, at a ROI of easily over 50 to 1. On dollars spent, it is a no brainer. The platform is the best in the industry for generating traffic, getting them returning to the site, and providing contact information to convert from a site visitor searching for homes to a registered lead to a closed client. Everyone on our team is on pace for their best year yet.
As a team lead, the backend of Real Geeks allows for everything I need to manage both leads and agents with ease, all in one place. The platform is always evolving and adding new features, which keeps us moving ahead of the curve.
This platform has allowed me to streamline my business while building a profitable team. If you’re looking to grow your business online there is clearly no better option.
Bren Ficoturo
Do you have any feedback for using Superlative as a website builder and their packages, including pricing?
Emile L'Eplattenier
I haven’t.