A real estate website builder helps real estate agents create an online presence to showcase properties they’re selling and to promote their brand to potential buyers. We reviewed 13 real estate website builders and narrowed it down to the top six based on price, features, ease of use, lead generation, and best fit for users.
Real Estate Website Builder | Best For |
|---|---|
(Best Overall) Agents seeking an affordable website for basic lead generation | |
Agents building a website for lead generation through Google AdWords and Facebook Ads | |
Agents wanting a free website builder for lead generation using Zillow | |
Agents wanting mortgage calculators, social media integration, and other marketing tools for their website | |
Agents seeking a personalized WordPress website with advanced search features | |
Brokers building a website to capture leads for several agents or larger teams |
How We Evaluated the Top Real Estate Website Builders
The best real estate website builder helps agents increase brand exposure and sales by easily creating an online space where buyers can find information about their properties and contact them. A real estate agent website builder should be affordable with a wealth of features and easy lead generation tools, like intuitive real estate widgets and click-to-add content, that don’t require heavy coding or painful implementation times.
These are the criteria we used to evaluate the best real estate website builders:
- Price
- Landing pages
- IDX connections
- Website templates and customization capabilities
- Marketing automation or advertising integration
- Real estate-specific lead generation management tools
- Domain name restrictions or limitations
- Ease of use
Given the criteria above, Placester is the best website builder for budget-conscious agents whose marketing and lead generation strategy is straightforward and doesn’t require the hassle of hiring a real estate website design company. Combining a template-driven, IDX website with customer relationship management (CRM) and marketing automation tools to nurture leads through the sales funnel, Placester is a remarkably affordable option.
Placester: Best Overall Real Estate Website Builder
What it is: Placester is an affordable real estate website builder with lead generation and built-in CRM.
What makes it a great real estate website builder: It is unique because an IDX site, lead capture forms, and basic marketing tools are all offered in one platform along with additional discounts for National Association of Realtors (NAR) members. The combination of low price point, customizable templates, and robust features makes Placester the best overall choice for agents and brokers who want an easy-to-use, basic real estate website builder and starter marketing tools.
Pros of Placester | Cons of Placester |
|---|---|
Affordable plans | No free plan |
Easy-to-use template editors | Customer service can be slow |
Free 30-day trial |
Placester Pricing
- Starter plan costs $100 per month for non-NAR members and $64 per month for NAR members
- Advanced plan costs $190 per month for non-NAR members and $120 per month for NAR members
- Office Builder plan for brokerages and teams costs $160 per month
- Month-to-month contract
- 30-day free trial
Placester Features
- Offers multiple templates that allow you to customize your website without using code
- Websites are ad free
- Incorporates IDX listings
- Includes a CRM, but also supports integration with third-party CRMs
- Lets you create unlimited posts and pages
- Supports lead capture magnets and auto-responders
- Allows you to own your own domain
- Customer support is available by phone or online chat during business hours
Placester real estate website builder
What Users Say About Placester
Most users report that Placester is an easy-to-use, affordable website builder with a very low learning curve. As Placester is now a part of the Keller-Williams and NAR networks, the member discount makes it more cost effective. Find out more about the service by visiting their website to sign up for a free, personalized demo.
Real Geeks: Best Websites for Managed Advertising
What it is: Real Geeks is a real estate website builder with lead generation and advertising via Facebook Ads and Google Ads.
What makes it a great real estate website builder: Real Geeks incorporates website building with Google and Facebook advertising, which can be an effective real estate marketing strategy for industry professionals. This solution is perfect for agents and brokers who want to use their website to fill the sales funnel without managing their own ad campaigns.
Pros of Real Geeks | Cons of Real Geeks |
|---|---|
Drag-and-drop customization | The cost does not include ad spend |
Home valuation and Facebook ad tool included | Customer support can be slow to respond |
Makes landing page and ad creation easy | Limited variety of website design options |
Real Geeks Pricing
- $249 per month for up to two users; addition $25 per user for up to 25 additional users
- Managed marketing services start at $300 per month, plus setup fee
Real Geeks Features
- Video demos and a free personalized demo
- Robust mobile app
- Easy-to-create landing pages and lead magnets
- Ability to showcase properties with dedicated landing pages
- SMS auto-responders and email drip campaigns
- Integrates with social media
- Includes a Facebook marketing tool that simplifies ad creation
- Websites include a home valuation tool
- Includes CRM and pipeline management
- Allows you to own your domain name
- Clearly organizes your websites and pipelines to help you save time
- Customer support is available through email and support tickets
Real Geeks website and Facebook advertising
What Users Say About Real Geeks
Many Real Geeks users report that they moved to the platform from other website builders like BoomTown due to the competitive pricing; these users noted they were happy with the switch. Some note that customer service is slow, but the platform is easy to learn and produced effective results. Find out more about how your real estate website can benefit through integration with ad platforms by visiting their website.
Zillow Premier Agent: Best Free Website Builder for Zillow Leads
What it is: Zillow Premier Agent is a free website builder for real estate agents who want to generate leads through Zillow sites (including Trulia and StreetEasy).
What makes it a great real estate website builder: Zillow websites are the biggest real estate sites in the world. Leads generated through Zillow Premier Agent are warmer because they capture site visitors who are already interested in finding a property. Given its focus, Zillow is right for agents wanting a free website to generate leads through Zillow’s family of real estate sites.
Pros of Zillow Premier Agent | Cons of Zillow Premier Agent |
|---|---|
Generates warmer leads | Lead magnet system is limited |
Access leads from Zillow, Trulia, and StreetEasy | Not as feature-rich as other website builders |
Free website builder | Can take time to learn |
Zillow Premier Agent Pricing
- Depending on your location and competition, you will pay between $5 and $60 per lead
Zillow Premier Agent Features
- Generates leads from Zillow, Trulia, and StreetEasy, which are the largest real estate websites in the world
- Includes a free IDX website and CRM for all agents
- Access to My Agent, a tool that provides actionable insights, exclusivity to some listings, and the ability to message clients on the platform
- Includes access to a CRM to track leads
- Ability to add widgets to customize your website
- The leads you receive are warmer than general Facebook or Google ads
- Offers additional webinars, training, and events
- Customer support is available via chat and email
Zillow Premier Agent multidevice access
What Users Say About Zillow Premier Agent
Most reviewers liked the quality of leads generated through Zillow Premier Agent. Some agents noted that it was relatively easy to use the real estate website builder. There was an overwhelming concern about the cost, however. Learn more about other reasons to sign up for an account with the service by visiting their website.
iNCOM: Best for Integrated Marketing Tools
What it is: iNCOM is an IDX-ready real estate website builder for marketing-savvy agents who want built-in site tools like mortgage calculators, auto-responders, social media integration, and QR codes.
What makes it a great real estate website builder: iNCOM is unique because the marketing tools help you stay connected with leads from sign-up to sale. This website builder is best for agents who want to ensure marketing is integrated with their site-building and maintenance.
Pros of iNCOM | Cons of iNCOM |
|---|---|
Largest variety of integrated marketing tools | Only includes six templates |
Premium design templates | |
Affordable marketing services |
iNCOM Pricing
- Agent real estate websites cost $49.95 per month plus $249.95 setup fee
- Office/brokerage websites cost $68.95 per month plus $350 setup fee
- Unbranded condo website $54.90 per month plus $249.95 setup fee
- Listings TV display costs $19.95 per minute
- Marketing services start at $49 per month
- Frequent discounts available
- 30-day money back guarantee
iNCOM Features
- Free demo
- Variety of marketing tools maximize lead generation capabilities
- Includes six beautifully designed standard templates
- Eleven premium website design templates with non-standard real estate website design
- Access to a CRM to track leads
- SMS auto-responders and automated drip campaigns
- In-depth reporting and analytics on email campaigns
- Includes Facebook advertising and Google ads creation
- Drag-and-drop editors
- Allows you to own your domain name
- Additional webinars and tutorial videos to simplify marketing
- Customer support available by phone or support ticket
iNCOM standard template example
What Users Say About iNCOM
Facebook reviews and website testimonials for iNCOM are overwhelmingly positive; users praise the professional real estate agent websites and marketing tools offered at an affordable price. Users say the features, cost, and services of iNCOM are worth more than the monthly fee. To learn more, visit their website.
IDX Broker HOME: Best Websites for Optimized Search & Discovery
What it is: IDX Broker HOME is a platform that helps you build and maintain a branded WordPress real estate website to help you distinguish yourself from other agents in the same farm area.
What makes it a great real estate website builder: Building a WordPress website allows you to create a highly customizable website optimized for discovery by search engines, as opposed to a single landing page or basic website. It also integrates with IDX Broker Lite and Premium MLS search and lead management tools, and is the only real estate website builder that gives you an exclusive, premium WordPress theme.
Pros of IDX Broker HOME | Cons of IDX Broker HOME |
|---|---|
Includes powerful IDX functionality | Can require more time |
Tools to optimize website for SEO | Some designs may be dated |
Affordable monthly fee |
IDX Broker HOME Pricing
- One-time setup fee is $500
- Agent plans start at $150 per month
- Team plans start at $170 per month
IDX Broker HOME Features
- Free video tour and demo account
- Includes G Suite setup
- Websites include IDX Broker platinum
- Offers WordPress website hosting and maintenance
- In-depth MLS and IDX search tools available
- Generates market reports to analyze and provide your leads and clients
- IDX Broker WordPress plugin works with every WordPress theme
- Advanced traffic analytics
- Provides extensive search engine optimization (SEO) tools and resources
- Capture more leads with a customized lead generation strategy
- Blog and live webinars are offered for more education and assistance
- Allows you to own your domain name
- Customer support available by phone or live chat
Exclusive templates in IDX Broker HOME
What Users Say About IDX Broker HOME
IDX Broker users love the highly customizable features and powerful search features, and rave about how accessible and helpful customer support is. However, some users stated that the designs can look dated. You can try it for yourself by signing up for a free tour on their website.
BoomTown: Best Real Estate Website Builder for Growing Brokerages
What it is: BoomTown is a real estate website builder for larger agencies and growing brokerages because of its built-in team features.
What makes it a great real estate website builder: Brokers will appreciate the team features for lead distribution and pipeline management. At this price point, BoomTown is right for brokers with bigger budgets who need to keep their team on the same page and bridge communications in the office or in the field.
Pros of BoomTown | Cons of BoomTown |
|---|---|
Multilayered platform designed for teams | Most expensive option |
Robust tool that elevates team marketing | Takes time and investment to learn how to use |
Design library | Lacks free trial |
BoomTown Pricing
- Launch package for individual agents and small teams starts at $750 per month
- Core package for real estate teams starts $1,150 per month
- Grow package for growing real estate teams starts at $1,450 per month
BoomTown Features
- Library of design themes and templates
- Hourly updates on IDX data
- Provides leads with the ability to search and compare properties
- Optimized designs for lead conversion
- CRM and marketing automation
- Lead distribution tools
- Third-party integrations
- Pipeline management
- Lead capture magnets
- Customer support is available via phone and live chat
- Resource library to provide additional support
BoomTown real estate website builder
What Users Say About BoomTown
Reviewers agree that BoomTown is significantly more expensive than the competition, but well worth the cost if it is within your budget. Some reviewers noted that there was a sharp learning curve due to the amount of features, but the value received in learning how to use BoomTown was excellent.
Kim Mulligan
I’ve had a Placester website since 2014 before their partnership with NAR and I used to sing their praises. They used to have great customer service, now it would be hard for it to be any more disheartening. They have bugs in their site and it might take days or months to correct the issues and will bill your credit card for services not received. They will also change your account status with no notice or communication. They obviously don’t care about smaller accounts. As individual account, I can only recommend them as an online business card. The best I can say about my site is it has been frustrating and unreliable.
Emile L'Eplattenier
Hey Kim,
Thanks for your review of Placester. Since their NAR sites are free, I would assume they are trying to maybe not so subtly hint that you might want to upgrade… Theoretically at least. You might also want to try your hand at building an IDX site with WordPress. The learning curve is a little but steep, but you end up owning the site free and clear.
Nathan Walldorf
We used Placester for our company site, and it was the pits. It looked great, but Placester’s service that was supposed to drive traffic to the site did not work at all. On the search bar on the front page it says “for rent” or “for sale.” We asked that the “for rent” button go away, but they would not do it. Because of that button, we only got rental leads, which we did not want.
Emile L'Eplattenier
Hey Nathan,
Driving traffic to a brand new domain is not easy. It takes lots of hard work, and most importantly time. Even to rank for non competitive keywords can take up to a year or more assuming you’re regularly publishing content and working on your blog. There is no easy solution unless you drive traffic with paid social ads. That can work, but will cost money.
Chris Redshaw
I realize this is an old reply, but wanted to put this out there for anyone that reads this in the future. The “For Rent” tab is very easy to remove in your global site settings. I have several agents using Placester and that was the first thing I removed. This is true for both the free site as well as the premium sites. I can only guess that maybe they told you they wouldn’t do it because you can do it on your own, or you talked to a very green support tech.
Zach
does anyone have any experience with kvCore? I’m comparing it to RealGeeks.
Emile L'Eplattenier
Hey Zach,
I’ve been wanting to review kvCore for quite a while now, but we have a soft policy here of not reviewing products that don’t have straightforward pricing that we can publish. I have heard great things about the program in general, but we’re reluctant to review software that we can’t tell our readers how much it costs. If you do end up doing a demo with them, let me know how it goes, and maybe encourage them to publish their damn pricing already so we can review them.
Elizabeth Schulze
I had realgeeks for a couple of years. Spent a lot of money and got absolutely no good leads. Checked the google analytics and no one stayed on the site. I was in top 15 at my brokerage of over 300 in 2016, (2017 numbers aren’t in yet) so I am pretty confident it was the site and not me. I think it is a waste of money. Websitebox.com is a good solution if you just want something visible and know the leads aren’t going to come from the $200 a month realgeeks charges or the onetime $90 charge websitebox charges.
Emile L'Eplattenier
Hey Elizabeth. Just out of curiosity are you still using the same URL? How are you driving traffic to the site now?
Jeff Manson
You must not of had the lead capture enabled or your traffic didn’t have the intent to search properties. Real Geeks sites have some of the highest conversion and return rates in the industry. We have many clients that are getting great results. You also have to follow up with the leads to actually make sales.
Check out our review page.
Joseph K. Keresztury – Texas Premier Realty says:
Coming on board with Real Geeks has been the biggest growth step of my real estate practice. When I moved my website over from a competitor’s platform, I was a solo agent spinning my wheels trying to generate online traffic and leads. Since going with RG I have built a team consisting of two other buyer agents and currently onboarding a third with no signs of slowing down. The leads brought in via my Real Geeks site keeps their pipeline full!
Before moving over to Real Geeks I was banging my head against the wall with what I thought was plenty of organic traffic but only generating 40 stale leads per month (and they were not returning). After doing months and month of research on different platforms I was on the verge of throwing in the towel. Finally, I took a leap of faith and moved everything over to Real Geeks. Here are the results from the last 12 months with competitor vs the last 12 months of being with Real Geeks, direct from Google Analytics, while doing the exact same things to generate my organic traffic:
Pages Per Session: 1.59 to 12.22 = Increase of 10.63 pages per session
Average Session Time: 1:58 to 5:52 = Increase of nearly 4 minutes
Bounce Rate: 71.07% to 23.15% = Decrease of 47.92% !
Return Users: 38.4% to 70.1% = Increase of 31.7%
Users: 11,442 to 33,781 = Organic Traffic Increase of nearly 300%
As you can see Real Geeks outperformed in all aspects and went well over my expectations. I was not only able to get potential leads and clients back to the site due to its user friendly structure and “stickiness” but also able to get more traffic to the site all while doing the same things as before with the other competitor. As a result our leads shot up from 40 per month to over 200 per month consistently with contact information (including phone numbers), all with no additional cost!
The money invested in Real Geeks has been the strongest return on investment I have seen in my real estate practice, at a ROI of easily over 50 to 1. On dollars spent, it is a no brainer. The platform is the best in the industry for generating traffic, getting them returning to the site, and providing contact information to convert from a site visitor searching for homes to a registered lead to a closed client. Everyone on our team is on pace for their best year yet.
As a team lead, the backend of Real Geeks allows for everything I need to manage both leads and agents with ease, all in one place. The platform is always evolving and adding new features, which keeps us moving ahead of the curve.
This platform has allowed me to streamline my business while building a profitable team. If you’re looking to grow your business online there is clearly no better option.
Bren Ficoturo
Do you have any feedback for using Superlative as a website builder and their packages, including pricing?
Emile L'Eplattenier
I haven’t.