This article is part of a larger series on Real Estate Lead Generation and Marketing.
The best real estate website builders make it easy to create fully functional real estate websites with little-to-no knowledge in writing code or graphic design. In turn, these websites help agents and brokerages build and market their brands online, increase credibility, and generate leads. We compared dozens of real estate website builders to help you find the best platform to build your online presence and generate real estate leads.
Based on cost, features, support, and our firsthand experience with the providers, here are the six best website builders for real estate agents and brokerages:
- GoDaddy: Best real estate website builder to manage multiple domains on a single platform
- Weebly: Best website builder for agents who want extra customer support
- Webflow: Best real estate website builder for managing multiple agent-individualized sites
- Duda: Real estate website builder with the best back-end collaboration tools for multi-department use
- Placester: Best real estate-specific site builder for landing page lead capture and management
- Squarespace: Best website builder for real estate agents and brokerages who want integrated email campaign tools
Best Real Estate Website Builders at a Glance
Creating a real estate website for your business will generate leads and build your real estate brand. Take our quiz to see which real estate website builder is the best fit for your needs.
Which real estate website builder is right for you?
GoDaddy: Best Real Estate Website Builder for Managing Multiple Domains
GoDaddy started out as a website hosting and domain registrar. Domains start at 1 cent for the first year for a .com domain extension and include free privacy protection, which is the reason we’ve named it the best website builder for agents to execute real estate farming strategies using multiple domain names.
The GoDaddy website builder can be attached to any custom domain and includes templates with drag-and-drop editing functionality and custom photography. Agents can see reporting and analytics on website views and social engagement data from a centralized dashboard to better analyze whether the real estate marketing ideas they use are paying off.
Unlike most website builders that have a time limitation on their free plans, GoDaddy provides free websites with email, social media marketing tools, secure sockets layer (SSL) certificates for site and data protection, customer support, and appointment setting. When an agent wants to upgrade to a custom domain and access broader business growth tools, a paid plan can be added to unlock additional features.
- Websites and marketing analytics dashboard
- Website security with SSL
- Hundreds of website templates and intuitive editor
- One-time appointments scheduling through the site
- GoDaddy Studio to create branded content for social media
- Create and manage business listings
- Ability to post to social media platforms
- Professional email that matches the domain name
GoDaddy Site Builder Reviews
GoDaddy’s site builder has a 4.1 out of 5 average customer review rating from clients who need a simple site with just the pertinent information for their real estate business. Many said the website builder was perfect for creating a real estate website without the need to hire an outside developer and the ability to make updates in-house. Clients who ran into issues said customer service was available to help with any challenges.
Some past clients mentioned there were a limited number of templates and stock images available for customization. Another client said that although the website builder can be used free, once you pay for the add-ons, the cost for the website increases exponentially. Those looking for a free real estate website builder should consider Webflow’s free option.
- Basic Plan: $9.99 per month, billed annually
- Standard Plan: $14.99 per month, billed annually
- Premium Plan: $19.99 per month, billed annually
- Commerce Plan: $24.99 per month, billed annually
Weebly: Best Customer Support Options
Weebly’s simplistic interface and affordability is the reason we named it best suited for new agents or smaller teams who may not need additional customizations. Both free and paid Weebly customers have access to extended customer service hours through phone, email, or live chat, which ensures you’ll receive support as you navigate the building and launching of a real estate website.
Additional assistance is provided through a community forum where Weebly’s customers share tips and help each other troubleshoot. For design creation, Weebly provides users with curated templates, a suite of marketing tools, and lead capture pages to collect client information.
Weebly was acquired by Square in 2018. As a result, it comes with integrated ecommerce tools that aren’t usually provided by real estate website builders. This allows users to not only have a website but to conduct online transactions as well.
Real estate agents can use the robust ecommerce tools in Weebly to collect fees or commissions directly through their website to streamline operations. Even the free version contains most of the ecommerce tools, so it’s not necessary for agents to purchase the Professional or Performance plans.
- Connect a custom domain name
- Unlimited storage
- Free SSL security
- Ability to remove ads with upper-tier plans
- Customizable lead capture forms
- Chat and email support for all plans
- Mobile-friendly website
- Free website hosting
- Easy domain name transfer
The positive Weebly reviews and 4.3 out of 5 average customer rating stem largely from its ease of use. Many say it’s an excellent platform to create a website with little experience, especially with the drag-and-drop editor that comes with non-commerce sites. The advanced features help with content creation, and some users found the templates to be very professional-looking. One client mentioned the education material and detailed instructions received from Weebly were extremely useful in getting started.
Overall, most clients explicitly stated that Weebly does have its limitations if you want to continue to grow your website. Although the website editor allows users to change the themes, customize colors, or make any changes to the physical appearance of the website, major adjustments would require a different platform altogether. For a more customizable experience, Duda is the best real estate website builder for customization through extra coding.
- Free Plan
- Personal Plan: $9 billed monthly
- Professional Plan: $16 billed monthly
- Performance Plan: $29 billed monthly
Webflow: Best for Individualized Agent-site Management
Similar to most other codeless website builders, the base of a Webflow website is built on a templated design. Webflow’s plans are structured differently than other real estate website builders as they are divided into account and site plans. The account plan allows access to the website builder and from two to unlimited projects (websites), while site plans would be used by individual real estate agent websites.
The free account plan enables you to create two projects, or websites. Agents who need to manage additional projects can upgrade their account plan to include additional websites. For example, if an agency or brokerage provides agents with individual sites, this platform will allow access to manage each site through one dashboard. The structure of the Webflow plans is the reason we named it best for agents who need to manage multiple websites.
There are a few features that differentiate Webflow from other website builders. Webflow website plans include a maximum number of unique website visitors and a maximum number of records in the content delivery network. Agents can upgrade plans to increase these limits.
Additionally, you don’t have to host your website on Webflow. Agents may prefer to use Webflow’s design interface but can use a different website host for enhanced security, faster website load times, or customer support. On paid account plans, you can export your website and host it anywhere you’d like. Agents have full control of their website and can even transfer a website to another Webflow user and export the HTML coding to another website developer.
- Connect any domain from other providers
- Responsive website templates
- Showcase database to find and clone web designs
- Flexible content management system
- Website search engine optimization (SEO) with fine-tune control
- Available interactions and animations tools
- Scalable hosting technology
- Support via live chat and email
Webflow users gave the site builder a 4.4 out of 5 average rating because most were able to build and maintain multiple websites without the need for coding knowledge. Input from the community of designers and developers in the Webflow forum provides helpful information without the need to contact support. Some said that while there is definitely a learning curve, it is quite easy to use once you’ve understood the platform. The ability to build a site with very few resources has helped smaller teams as well.
There are a few limitations to the platform no matter what plan you have. The number of pages you can create is maxed out at 100, which proves difficult if you want to allocate a few pages to each listing or product. One client found the hosting to be quite expensive if you choose to host through Webflow. For affordable hosting, GoDaddy will likely be the more affordable option.
- Basic Plan: $15 billed monthly
- CMS Plan: $20 billed monthly
- Business Plan: $45 billed monthly
Ecommerce Site Plans
- Standard: $42 billed monthly
- Plus: $84 billed monthly
- Advanced: $235 billed monthly
Individual Account Plan
- Lite Plan: $24 billed monthly
- Pro Plan: $45 billed monthly
Team Account Plans
- Team Plans: $42 billed monthly
Duda: Best for Whole-brokerage & Large Team Collaboration
Duda’s website builder allows agents to quickly launch real estate websites using a library of templates and an intuitive editor. Agents can customize every aspect of the website from images and layout to the real estate words used to attract site visitors. This even extends to white labeling the site so your brand is front and center. In addition, a performance dashboard shows site statistics like website visits, engagement, and contact form completion.
We’ve named Duda the best real estate website builder for team collaboration because it has a section builder which allows individuals to access and save various sections across the team. The Site Comments feature allows team members to include notes that appear on the top of each web page’s elements for better collaboration and communication. You can assign permissions for admin, designer, and sales, and create custom roles when needed.
- Sites hosted on Amazon Web Services
- Website editor to launch quick websites
- Built-in SEO tools
- Unlimited bandwidth
- Email support available
- Access to team and client management features
- White label branding on each website
- Available content library
Customers gave Duda a 4.7 out of 5 average rating, saying it’s a great alternative to website builders like WordPress. They mentioned it saves time, the website loads faster, and you can hard code the website if you prefer. The drag-and-drop features are the reason most clients prefer Duda over other builders. They said the editing tools and publishing updates made it easy to launch an engaging website quickly and that the editing tools reduced onboarding and training time significantly.
A few clients mentioned the Duda site isn’t automatically ready for mobile. You have to convert it, which proved difficult for some. Other clients found the level of support received based on the plans were confusing. The Basic plan only had email support whereas the team and agency plan contains phone and chat support. For a more cohesive support option, Weebly’s support might be a better fit.
- Basic Plan: $19 per month
- Team Plan: $29 per month
- Agency Plan: $59 per month
Placester: Best for Landing Page Lead Capture & Nurture
Placester is a real estate-specific website builder with integrated real estate lead generation tools. Some key features of the platform include advanced internet data exchange (IDX) listing integration tools, unlimited pages, a simple client relationship manager (CRM), custom real estate landing pages, and online customer support.
The lead capture tools coupled with the CRM are the reason we named Placester the best website builder for real estate agents as far as capturing and nurturing leads. Lead capture tools such as custom landing pages and custom capture forms encourage prospective clients to leave their contact information. Those leads seamlessly integrate into the CRM data, which contains auto-responders and email drip campaigns to then help nurture leads.
Placester is built specifically for real estate professionals. Industry-specific website tools include home valuation pages, area pages, IDX search and mapping of listings, and agent profile pages, depending on the plan purchased. These premade tools make it easier to build a real estate website that captures targeted leads.
Unfortunately, Placester does not provide a domain name with their plans. You must purchase from an outside domain name registrar (such as Google Domains or budget-friendly IONOS) and redirect the domain to your Placester website.
- IDX listing display tools
- Unlimited posts and pages
- Customer service support through email, phone, and live chat
- Third-party integrations are available
- Custom landing pages
- Included CRM
- Email auto-responders
- Responsive website
- Edit website without coding
The majority of Placester customers found it to be very user-friendly and easy to create a professional-looking website, which gave them a 4.5 out of 5-star average rating. One review stated that they’re a growing real estate brokerage with limited resources, so the ability to make small changes for the business and agents’ website all in one location was helpful. Another client said the real-time customer service is always helpful when having domain issues.
On the other hand, a previous client found the back-end of the website to be very limited and had difficulties getting a refund as there is no money-back guarantee. Additionally, because there was no free version to explore the platform’s capabilities prior to committing, they didn’t know the site’s limitations. For clients looking for a free trial or money-back guarantee, Webflow is the better real estate website builder.
- Starter Plan: $80 per month
- Advance Plan: $150 per month
- Office Builder Plan: $300 per month
- Concierge Custom Plan: $1,250 per month
Squarespace: Best for Creating Integrated Email Campaigns
Squarespace is one of the best website builders for real estate agents, with a variety of sleek, modern templates and tools to help strengthen an agent’s online brand. For example, it has native tools to support ecommerce, appointment setting, client outreach, and maximizing your social media presence.
Websites built using Squarespace are somewhat more minimalistic compared to busier templates from other platforms. Squarespace’s basic plan allows for two contributors per site, and that number increases as you upgrade to higher plans. Each Squarespace page is also built to be easily indexed by search engines, which, when used with search-friendly real estate keywords, contributes to increased website optimization.
Its email marketing tools help make it the best website builder for real estate agents looking to maximize client outreach through email drip campaigns. The campaigns pull your website’s aesthetics into email templates to keep it on-brand for client familiarity.
Unlike other real estate website builders, Squarespace specifically focuses on helping sell services. An appointment scheduling tool provides real-time calendar availability, client email reminders, and the ability to allow clients to reschedule appointments for listing presentations, property showings, and more.
- Free domain name with annual plan purchase
- Unlimited bandwidth for unlimited photo storage
- Templates for various business types
- 24/7 customer service
- Search engine optimization (SEO) enhancement available
- Website metrics reporting
- Mobile-friendly websites
Customers of Squarespace appreciate its design-centric templates and how easy everything is to use, earning it a 4.6 out of 5 average review rating. They like the fact that you don’t need any website design knowledge or skills to create a great-looking website. The clean and minimalist templates ensure your products and services stand out so you can showcase your content. Many clients value the online store with curated stock photos minimizing the need to obtain images elsewhere.
Others mention that while the drag-and-drop features were easy to use, it’s not the best site builder for those who want a more customized site or advanced features, especially as there are few third-party integrations available. Particularly, the available social account integrations are limited to Facebook, Instagram, Pinterest, Twitter—agents looking for more social media integrations should use Duda instead.
- Personal Plan: $16 per month
- Business Plan: $26 per month
- Basic Commerce Plan: $35 per month
- Advanced Commerce Plan: $54 per month
How We Evaluated the Best Real Estate Website Builders
Selecting the best site builder for real estate websites is important. It plays a vital role in establishing your brand’s online presence, capturing leads, providing your clients with key information throughout the buying and selling process, and your overall success in real estate.
All of the real estate website builders evaluated here are web-based programs without the requirement of any software. We took into account pricing, website features, and support channels as criteria to determine the best platform for agents to create and host their websites.
After evaluating multiple site builders, we selected GoDaddy as the best overall real estate website builder. The availability of a free website builder and free trial period, along with a money-back guarantee, allows real estate pros to try the platform out before making a long-term commitment. The advanced features and support options also contributed to its recommendation.
Other criteria used to evaluate the best website builders for real estate included:
35% of Overall Score
We compared each website builder’s monthly and annual costs as well as considered which builders give new users a free trial period or offer a free version. Site builders with a money-back guarantee received additional points.
25% of Overall Score
We looked at which website builders offer advanced real estate marketing features, including landing pages, IDX integrations, customization capabilities, and real estate-specific website templates. While they are considered nice to have, they are instrumental in growing your pipeline more effectively.
20% of Overall Score
An effective real estate website builder should provide you with all the basic features needed to generate real estate leads with a website, like storage, domain, bandwidth, SEO tools, and site analytics.
10% of Overall Score
We researched the hours of each website builder’s customer support availability and looked for support via live chat, email, ticket, phone, or help center. The more contact methods each platform offered, the higher they scored.
10% of Overall Score
Expertise in the field and firsthand experience with the providers allow us to evaluate the standout features, value for the money, and ease of use for each website builder.