Adding MLS to your website happens through the Internet Data Exchange (IDX), which allows your searchable listings to be displayed on your website. Having MLS search available keeps leads on your site rather than leaving for other platforms. This article will show you MLS IDX integration, and how to add MLS search to your website….
How to Write a Real Estate Marketing Plan [+Free Template]
The best real estate marketing plan details your goals, budget, demographics of your target clients and how you plan to reach them. In this article, we will show you how to write a real estate marketing plan, offer you a free template and show you how to structure your goals to meet them. Free Real…
Realtor Designations – Are They Really Worth it?
Real estate designations specify skills or expertise a real estate agent has acquired through additional training and experience. They make clients aware of any specializations, and increase your specific skills in areas of buying, selling and contract negotiations. This article will lay out the top real estate agent designations to acquire, how to get them,…
Real Geeks vs. BoomTown: Price, Features & What’s Best in 2018
Real Geeks and BoomTown are real estate lead generation platforms with IDX, CRM, and agent management tools. Real Geeks vs. BoomTown start at $199 and $750/month, respectively; both prices increase based on the size of your agency. Overall, choose Real Geeks for small agencies and BoomTown for larger firms with more lead generation experience. Real…
Top 22 Real Estate Memes and What They Tell Your Clients
Memes quickly travel through social media and visually represent commonly understood truths. Real estate memes for NAR-licensed Realtors and agents alike underscore the many shared experiences of being an agent with a great sense of humor. We found the best real estate agent memes on the internet, so sit back and share a laugh. Here…
Top 25 Real Estate Slogans & Taglines from the Pros
The best real estate slogans and taglines are easy to remember and create an emotional connection with potential buyers and sellers. If you want to learn how to write a real estate slogan and tagline that best captures the essence of your brand, we’ll show you how using inspiration from the pros who’ve done it…
How to Use Real Estate Agent Testimonials to Get More Leads
Real estate agent reviews are the testimonials that clients share for others to read after having done business with you. Positive reviews can bolster your business and increase your leads by creating a favorable impression of your work and are best shared where prospective clients will find you, including Zillow, Realtor.com and your own website. Here…
Top 15 Real Estate Agency Software for Teams
Real estate software for teams focuses on streamlining communication, collaboration, and lead routing within an agency. High-producing agencies use team-specific software to maximize their productivity and improve transaction management. We’ve put together the best software for real estate teams that give you an edge over the competition. Here are our picks for the 15 best…
Easy Agent Pro vs. Real Geeks: Price, Features & What’s Best in 2018
Real Geeks vs. Easy Agent Pro (EAP) are real estate lead generation platforms with internet data exchange (IDX) websites and lead management tools. Real Geeks starts at $249/month while EAP offers multiple packages starting at $119/month. Real Geeks is an all-in-one lead generation solution while EAP is better for a la carte customization. When to…
The Ultimate Real Estate Listing Presentation [+Free Template]
A listing presentation is an interview to represent a home seller in a real estate transaction. While a listing presentation can simply be a conversation with a homeowner, the best prepared and most successful agents include slide decks, visuals, and documents to demonstrate their expertise, build trust and win the listing. Download Your Free Template…
18 Outrageous Real Estate Marketing Ideas That Actually Worked
Outrageous real estate marketing ideas are calculated risks that have paid off, garnering interest, sales and word-of-mouth without spending a fortune. While many agents struggle to differentiate themselves in fiercely competitive market spaces, some real estate agents dabble in the absurd and found that it actually worked to bolster their business. While you might not…
6 Best Real Estate Lock Boxes for 2018
Real estate lock boxes safely and securely hold keys so they can be retrieved by a real estate agent to show a home when the homeowner isn’t present. The best lock boxes are strong, durable, and resistant to weather and tampering. This article reviews the top six real estate lock boxes of varying styles and…