Staying top of mind with former clients is never easy. At a minimum, you will probably need 5 or more touches over the year in order for them to think of you as “their” real estate agent. Luckily there’s a better way. Pop By Gifts, small inexpensive gifts (often with a clever note) that you…
Real Estate Email Marketing: Templates & Tips From the Pros
In this article you’ll learn everything you need to know to launch a successful real estate email marketing campaign. You’ll learn the 5 real estate email templates every agent should use, how to build and maintain a healthy email list, and how email marketing software can help you automate your email outreach and track your…
The 16 Best Closing Gifts for Buyers and Sellers
For realtors, buying closing gifts for clients can be tricky. What do you get them? Don’t worry though, we have you covered. In this article we list the best closing gifts you can give to buyer or seller clients followed by the rules for buying the best closing gifts for your clients. To get you…
37 Real Estate Open House Ideas People Love
We asked leading real estate professionals for their best open house ideas, and their answers cover the basics (clean and stage the house) to the innovative (hire a drone banner to advertise your event). You’ll definitely want to take notes, and be sure to let us know your favorite open house ideas and tips in…
Diverse Solutions IDX Demo
Getting leads onto your website to look at listings is one thing, but if you want to actually keep them there long enough to get them to contact you, then you’re going to need a fully featured IDX provider like Mapping IDX by Diverse Solutions. Mapping IDX shows your local MLS listings on a Google…
Facebook Ads for Real Estate: Creating a Buyer Lead Campaign
In this article, I’m going to cover a goldmine of tips and best practices for running successful Facebook ads for real estate agents. If you’ve never run Facebook ads before–or even if you have and they didn’t seem to work–this article is for you. You’ll learn how to set up real estate Facebook advertising campaigns…
How to Choose a Real Estate Company to Work For
After surviving my first year as a real estate agent in Manhattan, I noticed something very strange. Almost a quarter of the agents that worked there when I started had left the company. Why did so many people leave? Part of the reason people don’t stay with their first brokerage very long is that they…
The Ultimate Guide To Real Estate Branding
Effective real estate branding can leave a deep and lasting impression on your potential clients. For Realtors in 2017, it’s one of the most crucial cues that buyers and sellers look for to know you take your business seriously. After all, if you don’t take your own branding seriously, why should anyone trust you to…
Real Estate Photography Pricing & Hiring Guide
Are you paying too much for listing pictures in your city? Real estate photography pricing seems to have no rhyme or reason even in the same city. In order to get a better sense of what you get for your money around the US, we talked to Realtors all over the country and asked them…
Part Time Real Estate Agent – Can it Work?
On paper, working as a part time real estate agent sounds like the perfect way to make your first million. You show a few houses, make a few phone calls, and double your income in an afternoon with one rich client. Easy right? Well…not quite. While luck and a magnetic personality are great assets for…
Best CMA Software: Cloud CMA vs The Competition
CMA software (Comparative Market Analysis) allows Realtors to create data-rich CMA’s and listing presentations quickly and easily. We looked at the most popular options and rising stars and decided to review Cloud CMA, Toolkit CMA, and House Canary. These companies covered the range for agents, teams, brokerages, and investors in terms of price, design, and…
Expired Listing Letter: Free Examples That Work
You’re probably not going to read this paragraph. That’s okay, I probably wouldn’t either if I just landed on this page from a google search. I’d scan down the page for an expired listing letter template and download it. Don’t worry though, I don’t take it personally and you shouldn’t feel bad about it. It’s…
