Effective real estate branding can leave a deep and lasting impression on your potential clients. For Real Estate Professionals in 2017, it’s one of the most crucial cues that buyers and sellers look for to know you take your business seriously. After all, if you don’t take your own branding seriously, why should anyone trust…
Real Estate Photography Pricing & Hiring Guide
Are you paying too much for listing pictures in your city? Real estate photography pricing seems to have no rhyme or reason — even in the same city. Prices may vary, but real estate agents are more than willing to pay what it’s worth to have the photos done professionally because they understand the value…
Best CMA Software: Cloud CMA vs The Competition
CMA software (Comparative Market Analysis) allows real estate agents to create data-rich CMA’s and listing presentations quickly and easily. We looked at the most popular options and rising stars and decided to review Cloud CMA, Toolkit CMA, and House Canary. These companies covered the range for agents, teams, brokerages, and investors in terms of price,…
Pinterest for Realtors: How to Get Leads on Pinterest in 2017
Are you on yet? If you’re not, then you need to read this article to find out just how amazing Pinterest is for Realtors and agents. The rumors are true: You can build traffic to your website, generate leads, and build your brand all in one place, all for free. Even better, you only need…
28 Real Estate Business Cards We Love
If you snuck into my home office and opened my desk drawer, you’d find at least two dozen real estate business cards. While most are from agents I’ve done deals with in the past, you’d find at least a handful of my old business cards. Why did I keep them? Because each one is a…
Yellow Letters: The Best Lead Gen Strategy for Investors?
Yellow letters are handwritten prospecting letters that real estate investors or real estate agents send to homeowners in order to generate seller leads. They’re called “yellow” letters because they were historically handwritten on yellow legal pads. We interviewed successful real estate investors for their yellow letter strategies and best practices in 2017. Why Yellow Letters…
Best Real Estate Books: 23 Books to Help You Sell More, Get More, and Become More
Looking for some advice on becoming a better real estate agent? No matter how much (or how little) experience you have, there’s always something new to learn. Real estate books are a great way to do it. That’s why we put together this list of highly-rated books on real estate sales and marketing, as well…
Pre Listing Package: Guide the Conversation Before Your Pitch
Let’s face it, cold calling isn’t easy, and neither is nurturing your former clients or sphere to get sales referrals. No matter how you got your listing appointment, chances are hard work and talent rather than luck got you here. If you want to make sure you land the listing, your pre listing package needs…
Seller’s Net Sheet: Free Template & Tips From the Pros
Thankfully, the days of presenting your client a smudged photocopy of your brokerage’s seller’s net sheet are long gone. Today, there are dozens of free online net sheet calculators, apps, presentation tools, and DIY options that would make both your inner Steve Jobs and Warren Buffet happy. In order to give you a better sense…
Free Course: How to Crush it on Zillow in 2017
Love them or hate them, in the past ten years, Zillow has gone from plucky startup to almost complete domination of the online real estate market. The numbers speak for themselves: 83 million+ visitors per month and 186 homes viewed every second. While market skeptics may be able to explain away some of Zillow’s dominance…
Zillow Course Part 5: Maximizing ROI From Zillow’s Premier Agent Advertising Program
If you’ve completed our entire Zillow course, congratulations! You now have an insider’s understanding of how Zillow’s many consumer features and advertising tools work. At this point, you’re probably ready to get started advertising on . Before you do, you need to understand the basics of making the most of Zillow’s advertising programs. Here are…
Zillow Course Part 4: Using Zillow’s Free and Paid Tools to Increase Leads & Conversions
Remember the fishing tournament we talked about in the first chapter? The main reason that a small handful of boats keep winning year after year is their expert knowledge of local waters. They not only know where the fish are, but can predict where they will be. While this is indeed a powerful advantage, it’s…