Every real estate agent knows that marketing their listings effectively is key to helping their buyers and sellers close on their dream home or sell an existing one. We’ve created 12 steps that you can use to design a real estate listing marketing plan that leads to success. This means more homes sold and more…
6 Best Real Estate Lead Generation Companies in 2021
Real estate lead generation companies help agents to capture, organize, and nurture new leads until they’re ready to make a property purchase or sale. After researching more than 10 lead generation platforms, we determined the top six based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing automation….
5 Ready-to-Use Real Estate Email Marketing Templates
Email is one of the most effective real estate marketing ideas because it can be used to connect to new clients as well as nurture existing leads. However, it can be time-consuming to individually craft each message. Real estate email marketing templates solve this problem while also helping to ensure messages always include critical details…
The Essential Guide to Effective Real Estate Email Marketing
Real estate email marketing uses auto-responders, email newsletters, and behavior-triggered emails to encourage leads to make contact and hire you to buy or sell a property. In an age when most people use email to communicate, it’s necessary for agents to invest in some form of email marketing to increase your client base and dramatically…
15 Ways to Maximize Your Real Estate Agent Bio (+ Examples)
A real estate agent bio is the summary of your skills and abilities as an agent, usually presented online or in print with a headshot. A strong real estate bio demonstrates your expertise and motivates potential clients to contact and hire you. We compiled 15 examples of bios with pro tips to help write your…
How to Become a Real Estate Agent in California in 9 Steps
Becoming a real estate agent in California is fairly straightforward. However, there are a number of steps you must complete before you can start earning your first commission from a real estate transaction. You’ll need a license, which involves meeting prelicensing requirements such as completing 135 hours of coursework, a passing grade on the exam,…
Zillow Premier Agent: Are Leads Worth Paying For?
Zillow is the largest real estate search engine on the internet, providing an effective platform for real estate agents to advertise with per-lead pricing starting at around $20. Attracting more than 36 million visitors per month, (ZPA) can help you get more views and leads, but is it worth the cost? According to the National…
The Ultimate Guide to Advertising on Zillow in 2021
Zillow is the largest real estate listing platform on the web, with more than 36 million monthly visitors. With Zillow advertising, agents can leverage this exposure to capture high-quality leads. Learn how to capture those leads by signing up for a Zillow Premier Agent (ZPA) account and use the advertising feature wisely. What Is Zillow…
Best Real Estate Companies to Work for in 2021
A real estate company is a brokerage—either national or local—that employs licensed real estate agents who represent local buyers and sellers. We compared 11 national real estate brokerages and chose the top six to work for based on commissions, fees, training, brand recognition, and marketing efforts. As a result, we found the top six real…
14 Real Estate Agent Tips for 2021
Success in real estate depends on an agent’s ability to negotiate deals, manage appointments, and serve clients. You also have to stay on top of industry news and trends. However, the best real estate agent tips for success are those that help generate a constant stream of high-quality leads. The following 14 tips will help…
How to Create Successful Real Estate Drip Campaigns (+ Examples)
A real estate drip campaign delivers scheduled emails―and sometimes text messages―to a lead. They are called drip campaigns because they are sent at regular intervals, but can also be triggered when leads take specific actions, such as clicking a link or replying. Over time, these messages build trust and increase sales. If you are ready…
The Ultimate Guide to Real Estate Referrals
A real estate referral is a term used to describe what happens when an agent is introduced to a potential new client through a mutual connection, whether that connection is a past client, fellow agent, or member of the community. It is also one of the cheapest and easiest ways to grow your business, making…