An open house sign-in sheet enables real estate agents to collect contact information from visitors who become sales leads. These are best for any agent who focuses on open house property showcases. Make sure they’re filled out completely, thfen use a CRM to track your new leads and convert them to clients. Real Estate Open…
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Comparative Market Analysis: Ultimate Guide to a CMA in Real Estate
A comparative market analysis (CMA) estimates your home value based on the sales prices of similar homes in your area. This information allows seller agents to choose a listing price for their clients and helps buyers evaluate asking prices. CMAs should be used by all real estate agents as a way to ensure an equitable…
Luxury Real Estate Marketing: What It Is & How to Do It in 2019
Luxury real estate marketing targets prospective buyers and sellers interested in upscale properties using email, community outreach, and advertising. Marketing a luxury home requires extra effort and expense by the agent, so only highly committed agents should consider it. However, commissions can be higher if your real estate marketing is successful. Here are the 6…
15 Best Free Open House Flyer Templates
An open house flyer is a printed announcement that gives prospective buyers complete information about a home and the date/time of the open house that showcases that home. Used by agents who want to target early and mid-stage buyers, open house flyers can be created using templates that are customized easily. Many agents don’t have…
6 Best Real Estate Video Marketing Companies for 2019
Real estate video marketing companies help solo agents and teams promote listings using personalized and informative videos. To evaluate the best real estate video options, we considered pricing, video quality, editing capabilities, and marketing tools offered by each company. We then narrowed it down to the six best real estate video marketing companies for 2019….
How to Create a Real Estate Newsletter in 10 Steps [+Examples]
A real estate newsletter is an electronic or printed piece of mail that includes interesting content — such as self-generated or curated videos, blogs, and real estate news — to help agents stay engaged with potential buyers. Agents typically use real estate newsletter templates with editable designs to help organize their content. If you’re looking…
Top 25 Commercial Real Estate Marketing Ideas from the Pros
Commercial real estate marketing ideas present your brand, and the properties you represent, in the best possible position for lead generation. Marketing commercial real estate effectively connects to a targeted audience and drives leads. Our list of the top 25 commercial real estate marketing ideas will help you choose the right strategies for your next…
Top 21 Tips to Crush Your Real Estate Social Media Marketing
Real estate social media marketing provides exposure for your brand and properties online and is an effective marketing strategy that you can implement yourself with the right tools, insights, and information. We talked to agents who are crushing it on social media and we’ll share their top tips to help you dominate your farm area….
20 Best Real Estate Letterhead & Stationery Templates
Real estate letterhead is the document header and footer comprising the name, logo, contact information, and slogan of the agent. Real estate stationery, including the letterhead, is every printed piece needed by an agency to do business. Letterhead, business cards, flyers, door hangers, and postcards increase sales and keep agents engaged with leads. Many real…
6 Best Real Estate Direct Mail Services
Real estate direct mail marketing (sending printed postcards or brochures through the mail) helps real estate agents reach potential new clients. Direct mail campaigns also build awareness, reinforce online marketing, and help agents stay top of mind with buyers and sellers. We reviewed 14 services and rated six the highest based on price, delivery, and…
LinkedIn for Real Estate Agents: How to Get Leads & Referrals
To get a better return on investment (ROI) from your real estate marketing efforts, focus your resources on a LinkedIn networking strategy to generate leads and referrals. Optimize your LinkedIn profile by including professional photos, summarizing your experience, and providing valuable content. Then, reach out to existing contacts and build your network through mutual connections….
Real Estate Text Message Marketing: Cost, Features & Providers
Real estate text message marketing is a way to engage buyers via text with information about properties and lead them through the sales cycle. Real estate texts are best for agents relying on mobile devices. Automated text messages allow real estate agents to respond to actions and communications to keep buyers interested and increase sales….