All Real Estate Sales Articles

6 Best Real Estate Lead Generation Companies 2020

By Susan Isaak on March 18, 2020 | Buyers Guide, Real Estate, Real Estate Sales | Comments (6)

Real estate lead generation companies supply agents with potential buyers or seller contacts, which are then added to a customer relationship manager (CRM) for marketing and lead nurturing. We reviewed 12 lead generation companies, landing on the six best—including the best overall—based on cost, advertising, lead nurturing capabilities, and support. Top 6 Real Estate Lead…

Top 13 Ways to Generate Real Estate Leads

By Susan Isaak on February 26, 2020 | Real Estate, Real Estate Sales, Tip List | Comments (97)

A real estate lead is someone looking to buy, sell, or rent a property. The more leads you have, the better your odds will be to close a deal. Therefore, your business depends on maintaining a steady stream of incoming new prospective clients, which is a process known as real estate lead generation. Agents can…

20 Ways to Generate Commercial Real Estate Leads

By Kaylee Strozyk on February 24, 2020 | How To, Real Estate, Real Estate Sales | Comments (0)

Having a career in commercial real estate can be a feast or famine industry if you don’t learn how to find clients consistently. However, with the right strategy and tools, you can become the go-to expert in your community and generate commercial real estate leads without spending large amounts of time and money. It’s a…

6 Best Real Estate CRMs for 2020

By Allison Potts on January 17, 2020 | Buyers Guide, Real Estate, Real Estate Sales | Comments (87)

A real estate customer relationship management (CRM) tool is one that tracks buyer and seller leads throughout sales processes. We compared 19 platforms and chose the six best—including the best real estate CRM overall—based on price, tracking features, ease of use, customer service, and reporting options. Top 6 Real Estate CRMs for 2020 Which CRM…

Top 12 Ways to Generate Real Estate Seller Leads in 2020

By Kiah Treece on December 19, 2019 | Real Estate, Real Estate Sales, Tip List | Comments (2)

Real estate seller leads are individuals who may hire you to list their home. Motivated seller leads help agents fill their sales funnels and close deals, but they can be challenging to generate if you’re not experienced. To get you started, we compiled a list of 12 top ways to generate seller leads in 2020….

How to Advertise on Zillow: Ultimate Guide 2020

By Diana Bourgeois on November 14, 2019 | How To, Real Estate, Real Estate Sales | Comments (4)

Zillow is the largest real estate listing platform on the web with more than 195 million monthly visitors and 110+ million listed properties. With this exposure, agents can capture high-quality leads through Zillow advertising. To capture those leads, sign up for a Zillow Premier Agent (ZPA) account, claim your listings, and opt to begin advertising….

Zillow Alternatives: 6 Best Real Estate Listing Sites 2019

By Diana Bourgeois on September 23, 2019 | Real Estate, Real Estate Sales, What is | Comments (0)

Zillow is the world’s most popular real estate listing site, but some agents want more targeted sites—such as those focused on apartments or foreclosure properties—to increase interest in their listings. We identified six of these options, ranked according to price, listing features, agent profile options, advertising opportunities, usability, and customer service. Top 6 Real Estate…

Zillow Premier Agent: Are Leads Worth Paying For?

By Diana Bourgeois on September 18, 2019 | Real Estate, Real Estate Sales, Ultimate Guide | Comments (102)

Zillow is the largest real estate search engine on the internet, providing an effective platform for real estate agents to advertise with per-lead pricing starting at around $20. Trafficking more than 185 million visitors per month, Zillow provides significant opportunities for agents via Zillow Premier Agent, but is it worth the cost? In short, yes….

Real Estate Farming: How to Choose & Dominate a Farm Area

By Diana Bourgeois on August 26, 2019 | Real Estate, Real Estate Sales, Ultimate Guide |

Real estate farming is the process by which a real estate agent selects and markets to a specific geographic area or type of client. Most real estate farming is geographic; to select and farm your own area, determine area boundaries, research the community, and make sure that area sales levels will ensure ongoing revenue. If…

Realtor.com Leads for Agents: How to Maximize Your ROI in 2019

By Kiah Treece on August 12, 2019 | Real Estate, Real Estate Sales, Ultimate Guide | Comments (1)

Realtor.com is the second-largest online real estate marketplace, with over 18 million unique monthly visitors. The platform offers free and paid marketing and lead generation tools to help agents grow their business. Pricing information isn’t readily available online, but services for Realtor.com leads reportedly cost from $200 to over $1,000 per month. How Much Realtor.com…

Top 19 Tips for Real Estate Prospecting [+ Pro Advice]

By Kiah Treece on July 10, 2019 | Real Estate, Real Estate Sales, Tip List | Comments (1)

Real estate prospecting is the process of cultivating leads to generate business. Prospecting is a mix of sourcing new leads, leveraging social networks to create business, and engaging in community events to boost brand visibility. Good agents commit a consistent amount of their time to prospecting; we recommend you spend one hour prospecting every day. Here are…

6 Best Real Estate Lead Generation Software for 2019

By Kiah Treece on July 10, 2019 | Real Estate, Real Estate Sales, Tip List | Comments (2)

Real estate lead generation software enables agents to capture, organize, and nurture leads from a variety of sources. We reviewed several lead generation tools to determine the top six, including the best overall. Software was evaluated based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing automation. Top…