Customer relationship management (CRM) software for businesses in commercial real estate (CRE) provides tools to manage properties, contracts, and sales leads. The features should offer both solutions for sales and marketing and solutions for servicing residential and office tenants. We looked at various CRM software that works best for commercial real estate operations and narrowed…
Top 15 Ways to Generate Real Estate Leads
A real estate lead is someone looking to buy, sell, or lease a property and who has expressed interest in working with you, whether it was in person, online, over the phone, or through email. The more leads you have, the more opportunities you’ll have to close a deal and gain new clients. Therefore, your…
7 Best Free Real Estate CRM Software for 2021
Free customer relationship management (CRM) software for real estate provides tools to manage listings, track potential buyers, and market their services to leads through email, phone, and social media campaigns, all for no cost. By using a free CRM, real estate businesses can focus on improving other areas of the business. We evaluated free CRM…
8 Best Real Estate CRM Software for 2021
Real estate customer relationship management (CRM) software provides tools for managing property transactions, generating homebuying leads, and monitoring listings. Additionally, they offer features for tracking leads and marketing to them through email, phone, online advertising, and social media. We looked at various CRM software that work best for real estate businesses and narrowed it down…
9 Real Estate Farming Ideas for Growing Authority
Real estate farming is a prospecting strategy which, when done well, establishes you as the go-to real estate professional for a targeted community. This then generates leads for your business. Proven ways to grow authority, build your reputation, and increase name recognition using this strategy include techniques such as direct mail campaigns, advertising, networking, and…
How to Choose the Right Real Estate Farming Area
The term “real estate farming” describes a prospecting strategy agents used to grow and nurture future business. When agents “farm” an area, they focus their lead generation efforts, advertising, and marketing in one place to gain clientele within that region, much like planting seeds on a farm. Success depends on choosing an area to farm…
Real Geeks vs BoomTown: Price, Features & What’s Best in 2021
Real Geeks is an ideal all-in-one package for growing teams and brokerages, and starts at $249 per month. BoomTown starts at $1,000 per month for more advanced tools and lead generation features better suited to a high-volume brokerage. Overall, which is better depends on your specific business’ size and needs, as both otherwise have very…
How to Find FSBO Leads & Prospecting Tips
For sale by owner (FSBO) leads can be found organically in a number of ways. This takes time, but the benefit is that there is no financial cost. Alternatively, you can also prospect for FSBO leads using a paid service, which provides added insights, can represent a significant time savings, and increases the probability of…
11 Scripts for Real Estate Internet Leads in 2021
Scripts for real estate internet leads are prewritten phone conversations designed to collect information from online leads and build connections. Effective real estate scripts establish rapport and stay customer-focused, showing the lead that you are the answer to their problem. We’ve created a number of scripts for new and experienced real estate agents that can…
23 Ways to Get Real Estate Leads With No Upfront Cost
You can’t help people buy or sell a home if you don’t know any leads, or prospective buyers and sellers. Luckily, there are ways to create lists of real estate leads with no upfront cost, at least in terms of money. You will, however, still need to strategically connect and communicate with your network and…
Top 5 Expired Listing Scripts That Convert
Reaching out to property owners whose listings have expired can be a great way to generate leads. These homeowners will likely be discouraged, so you should have a plan before you pick up the phone or knock on their doors. We’ll show you five effective expired listings scripts to help you convert these to active…
How to Write the Best Expired Listings Letter
For real estate agents, expired listings are a great opportunity to sell a house that someone else couldn’t. However, for homeowners, having an expired listing is frustrating, disappointing, and scary. If you are marketing to owners of expired listings, writing a letter is one of the best ways to make a genuine connection and give…