For sale by owner (FSBO) leads can be found organically in a number of ways. This takes time, but the benefit is that there is no financial cost. Alternatively, you can also prospect for FSBO leads using a paid service, which provides added insights, can represent a significant time savings, and increases the probability of…
11 Scripts for Real Estate Internet Leads in 2021
Scripts for real estate internet leads are prewritten phone conversations designed to collect information from online leads and build connections. Effective real estate scripts establish rapport and stay customer-focused, showing the lead that you are the answer to their problem. We’ve created a number of scripts for new and experienced real estate agents that can…
23 Ways to Get Real Estate Leads With No Upfront Cost
You can’t help people buy or sell a home if you don’t know any leads, or prospective buyers and sellers. Luckily, there are ways to create lists of real estate leads with no upfront cost, at least in terms of money. You will, however, still need to strategically connect and communicate with your network and…
Top 5 Expired Listing Scripts That Convert
Reaching out to property owners whose listings have expired can be a great way to generate leads. These homeowners will likely be discouraged, so you should have a plan before you pick up the phone or knock on their doors. We’ll show you five effective expired listings scripts to help you convert these to active…
How to Write the Best Expired Listings Letter
For real estate agents, expired listings are a great opportunity to sell a house that someone else couldn’t. However, for homeowners, having an expired listing is frustrating, disappointing, and scary. If you are marketing to owners of expired listings, writing a letter is one of the best ways to make a genuine connection and give…
Top 10 Real Estate Cold Calling Scripts
Real estate cold calling scripts are preplanned phone conversations that help you communicate clearly with potential buyer and seller leads. These scripts are intended to help you make a connection. However, to be effective, you’ll always want to make them personal and modify language to address the needs of the individual potential client. While the…
Expired Listing Letter: Free Examples That Work
When a listing has been placed on the MLS® system, it is given a specific time frame before it expires. Once the time frame has passed, the listing is marked inactive. However, just because a listing is inactive doesn’t mean there isn’t still a motivated seller. Expired listing letters then are a useful way to…
Where to Buy Real Estate Leads in 2021
Real estate lead services allow you to find prospective clients outside of your sphere of influence, making them critically important for industry professionals. We compared several platforms giving agents the ability to buy real estate leads using either ad-based generation tools or contact databases to determine the best service for various use cases. In the…
6 Best Real Estate Lead Generation Companies in 2021
Real estate lead generation companies help agents to capture, organize, and nurture new leads until they’re ready to make a property purchase or sale. After researching more than 10 lead generation platforms, we determined the top six based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing automation….
Zillow Premier Agent: Are Leads Worth Paying For?
Zillow is the largest real estate search engine on the internet, providing an effective platform for real estate agents to advertise with per-lead pricing starting at around $20. Attracting more than 36 million visitors per month, (ZPA) can help you get more views and leads, but is it worth the cost? According to the National…
The Ultimate Guide to Advertising on Zillow in 2021
Zillow is the largest real estate listing platform on the web, with more than 36 million monthly visitors. With Zillow advertising, agents can leverage this exposure to capture high-quality leads. Learn how to capture those leads by signing up for a Zillow Premier Agent (ZPA) account and use the advertising feature wisely. What Is Zillow…
The Ultimate Guide to Real Estate Referrals
A real estate referral is a term used to describe what happens when an agent is introduced to a potential new client through a mutual connection, whether that connection is a past client, fellow agent, or member of the community. It is also one of the cheapest and easiest ways to grow your business, making…