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All Real Estate Sales Articles

Top 10 Real Estate Cold Calling Scripts

By Kaylee Strozyk on March 2, 2021 | Real Estate, Real Estate Sales, Templates

Real estate cold calling scripts are preplanned phone conversations that help you communicate clearly with potential buyer and seller leads. These scripts are intended to help you make a connection. However, to be effective, you’ll always want to make them personal and modify language to address the needs of the individual potential client. While the…

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Expired Listing Letter: Free Examples That Work

By Kaylee Strozyk on February 24, 2021 | Real Estate, Real Estate Sales, Templates

When a listing has been placed on the MLS® system, it is given a specific time frame before it expires. Once the time frame has passed, the listing is marked inactive. However, just because a listing is inactive doesn’t mean there isn’t still a motivated seller. Expired listing letters then are a useful way to…

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Where to Buy Real Estate Leads in 2021

By Kaylee Strozyk on February 23, 2021 | Buyer's Guide, Real Estate, Real Estate Sales

Real estate lead services allow you to find prospective clients outside of your sphere of influence, making them critically important for industry professionals. We compared several platforms giving agents the ability to buy real estate leads using either ad-based generation tools or contact databases to determine the best service for various use cases. In the…

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6 Best Real Estate Lead Generation Companies in 2021

By Kaylee Strozyk on February 1, 2021 | Buyer's Guide, Real Estate, Real Estate Sales

Real estate lead generation companies help agents to capture, organize, and nurture new leads until they’re ready to make a property purchase or sale. After researching more than 10 lead generation platforms, we determined the top six based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing automation….

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Zillow Premier Agent: Are Leads Worth Paying For?

By Kaylee Strozyk on January 20, 2021 | Editorial Review, Real Estate, Real Estate Sales

Zillow premier agent on iphone

Zillow is the largest real estate search engine on the internet, providing an effective platform for real estate agents to advertise with per-lead pricing starting at around $20. Attracting more than 36 million visitors per month, (ZPA) can help you get more views and leads, but is it worth the cost? According to the National…

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The Ultimate Guide to Advertising on Zillow in 2021

By Kaylee Strozyk on January 19, 2021 | How To, Real Estate, Real Estate Sales

Zillow is the largest real estate listing platform on the web, with more than 36 million monthly visitors. With Zillow advertising, agents can leverage this exposure to capture high-quality leads. Learn how to capture those leads by signing up for a Zillow Premier Agent (ZPA) account and use the advertising feature wisely. What Is Zillow…

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The Ultimate Guide to Real Estate Referrals

By Donna Baker on December 18, 2020 | How To, Real Estate, Real Estate Sales

A real estate referral is a term used to describe what happens when an agent is introduced to a potential new client through a mutual connection, whether that connection is a past client, fellow agent, or member of the community. It is also one of the cheapest and easiest ways to grow your business, making…

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LionDesk vs Top Producer: Which Is Best for Agents?

By Kaylee Strozyk on December 17, 2020 | Real Estate, Real Estate Sales, Versus

LionDesk and Top Producer offer tools to help you keep track of correspondences and nurture client relationships. Both also offer real estate-specific integrations to help you manage marketing campaigns for your listings. However, LionDesk starts at $25 per month while Top Producer offers a more robust transaction management solution for $45 per user, per month,…

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13 Ways to Get Expired Listings

By Kaylee Strozyk on December 9, 2020 | How To, Real Estate, Real Estate Sales

Expired listings are properties that are unsold by the listing’s expiration date and haven’t been renewed for sale. It’s possible for agents to get expired listings manually or through a paid lead source. Ultimately, expired listings are great for agents who want to capitalize on this niche or secondary market to boost sales. Real estate…

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6 Best Free Real Estate CRMs for 2021

By Kaylee Strozyk on December 7, 2020 | Buyer's Guide, Real Estate, Real Estate Sales

Tracking leads manually is time-consuming and takes away from time you could be selling. A reliable, free CRM, however, gives agents the tools they need to streamline lead management without paying an upfront cost. We reviewed 10 free CRMs and chose the six best—including the best overall—based on the number of contacts allowed, lead capture…

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6 Best Rental Property Management CRMs

By Lisa McGreevy on December 4, 2020 | Buyer's Guide, Real Estate, Real Estate Sales

Customer relationship management (CRM) software helps businesses organize contacts and track interactions with clients. Rental property management CRM also includes features to help managers track leads across multiple rental properties and streamline workflows to move leads toward signing a lease with ease. We evaluated several CRMs using our in-house scoring tool to learn which CRMs…

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Prospecting Letter Templates That Will Bring You Business

By Donna Baker on December 2, 2020 | Real Estate, Real Estate Sales, Templates

Prospecting letters is the salesy-term used to describe letters sent to potential clients introducing you as an agent. These can be sent as emails; however, care and concern are the top qualities a buyer and seller want in their real estate agent, which are difficult traits to convey when you aren’t willing to risk the…

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