All Real Estate Sales Articles

6 Best Real Estate CRMs for 2020

By Kaylee Strozyk on June 17, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (87)

A real estate customer relationship management (CRM) tool is one that tracks buyer and seller leads throughout sales processes. We compared 19 platforms and chose the six best—including the best real estate CRM overall—based on price, tracking features, ease of use, customer service, and reporting options. Top 6 Real Estate CRMs for 2020 How We…

6 Best Free Real Estate CRMs for 2020

By Kaylee Strozyk on June 15, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (3)

Tracking leads manually is time-consuming and takes away from time you could be selling. A reliable, free CRM, however, gives agents the tools they need to streamline lead management without paying an upfront cost. We reviewed 10 free CRMs and chose the six best—including the best overall—based on the number of contacts allowed, lead capture…

A Beginners Guide to Real Estate Farming 2020

By Susan Isaak on June 11, 2020 | Real Estate, Real Estate Sales, Ultimate Guide |

Real estate farming is the process of selecting and marketing within a specific geographic area. When agents “farm” an area, they focus their lead generation efforts, advertising, and marketing in one place. The term may seem old-fashioned, but farming helps agents grow and nurture future business much like planting seeds on a farm. How Real…

Top 19 Tips for Real Estate Prospecting

By Susan Isaak on June 11, 2020 | Real Estate, Real Estate Sales, Tip List | Comments (1)

Real estate prospecting is the process of cultivating leads to generate new business. Prospecting is a mix of sourcing new leads, leveraging social networks to discover new opportunities, and engaging in community events to boost brand visibility. Successful agents commit a consistent amount of their time to prospecting; we recommend you spend at least one…

6 Best Real Estate Lead Generation Companies 2020

By Susan Isaak on June 4, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (10)

Real estate lead generation software enables agents to capture, organize, and nurture leads from a variety of sources. We looked at many lead generation platforms to determine the top six, including the best overall. We evaluated each software based on price, ease of use, customer support, and features like IDX integration, blogging, and email marketing…

6 Best Commercial Real Estate CRMs 2020

By Susan Isaak on May 15, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (1)

Customer relationship management (CRM) technology allows commercial real estate (CRE) agents and brokers to follow their leads through the sales cycle and engage customers with ongoing communications. To evaluate commercial real estate CRMs, we looked at prices, features, usability, reporting, support, and app integrations to arrive at the six top options and best overall. Top…

6 Best Real Estate Lead Generation Websites 2020

By Susan Isaak on May 4, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (97)

Real estate lead generation websites capture potential customers by providing customized websites with IDX integration and lead nurturing tools. Visitors to those sites become leads when they request listing details via a lead capture form, also known as a lead magnet. We examined many IDX site builders and chose the top six—including the best overall—based…

Where to Buy Real Estate Leads 2020

By Susan Isaak on April 6, 2020 | Buyer's Guide, Real Estate, Real Estate Sales | Comments (10)

Real estate lead services allow you to find prospective clients outside of your sphere of influence, making them critically important for industry professionals. We compared several platforms giving agents the ability to buy real estate leads using either ad-based generation tools or contact databases to determine the best service for a variety of use cases….

Top 13 Ways to Generate Real Estate Leads

By Susan Isaak on February 26, 2020 | Real Estate, Real Estate Sales, Tip List | Comments (98)

A real estate lead is someone looking to buy, sell, or rent a property. The more leads you have, the better your odds will be to close a deal. Therefore, your business depends on maintaining a steady stream of incoming new prospective clients, which is a process known as real estate lead generation. Agents can…

20 Ways to Generate Commercial Real Estate Leads

By Kaylee Strozyk on February 24, 2020 | How To, Real Estate, Real Estate Sales | Comments (0)

Having a career in commercial real estate can be a feast or famine industry if you don’t learn how to find clients consistently. However, with the right strategy and tools, you can become the go-to expert in your community and generate commercial real estate leads without spending large amounts of time and money. It’s a…

Top 12 Ways to Generate Real Estate Seller Leads in 2020

By Kiah Treece on December 19, 2019 | Real Estate, Real Estate Sales, Tip List | Comments (2)

Real estate seller leads are individuals who may hire you to list their home. Motivated seller leads help agents fill their sales funnels and close deals, but they can be challenging to generate if you’re not experienced. To get you started, we compiled a list of 12 top ways to generate seller leads in 2020….

How to Advertise on Zillow: Ultimate Guide 2020

By Diana Bourgeois on November 14, 2019 | How To, Real Estate, Real Estate Sales | Comments (4)

Zillow is the largest real estate listing platform on the web with more than 195 million monthly visitors and 110+ million listed properties. With this exposure, agents can capture high-quality leads through Zillow advertising. To capture those leads, sign up for a Zillow Premier Agent (ZPA) account, claim your listings, and opt to begin advertising….