As the fourth most visited website in the U.S. with over 138,000 active communities, business owners and marketers are persistent on trying to reach Reddit users. But this platform has a reputation for being a tough site to market on, so we asked experts to share their best strategies for Reddit marketing.
Here are the top 25 creative Reddit marketing ideas from the pros.
1. Feed the Community with Useful Articles
Akshay Bansal, Founder, Ambit & Heuro
Reddit is amazing platform; it has so many communities under which there are always conversations going on and that develop over time. As a marketer, I do check the different communities to see what’s going on, and then think of ideas for an article that can entertain, educate and evolve the community as a whole. The goal is that members open the article so that my growth tactic activates, showing the “Be Curious” floating tab at the bottom of the article that takes the user directly to my app!
2. Understand Reddit Users Before Jumping In
Clare McDermott, Co-Founder and Head of Research, Mantis Research
Reddit is a tricky platform to use—and not a move marketers should take lightly. The reason: Redditors are notoriously suspicious of any type of promotion on the platform, particularly promotion that tries to mask itself as organic content. I always tell marketers they should spent time on Reddit first as users. Find the subreddits that match your interests (and intersect with your company’s interests), and spend time listening before you wade in. Using Reddit for research into your audience and their interests is a fantastic way for newcomers to use the site.
3. Be a Consistent Source of Informative Insight
Jonathan G. LeRoux, Co-Founder and CEO, TurtlePie Solutions
The most effective way to draw business and traffic from Reddit is to become someone known for giving consistently helpful and informative insight into the Reddit niche communities that align with your target audiences. Many brands, such as Beardbrand and Eric Bandholz, are perfect examples of people who have built an authentic Reddit presence and, in turn, attracted customers and transformed them into advocates by dedicating themselves to one simple principle when interacting with other Redditors: be helpful. If you’re just getting started on Reddit, simply perform a Google search for “<your product or service> + Reddit” and see what communities you find. Once inside, make a spreadsheet of the questions, concerns, and stresses you see people expressing. Each of these is an opportunity for you to be a help and build a reputation for both you and your brand.
4. Build Your Credibility Before Starting Any Promotion
Jazmin Cybulski, Content Writer, Bella Ella Boutique
Make sure you’re building credibility on Reddit before you dive into promotion. Each subreddit has strict rules, and all of them condemn explicit self-promotion. Think of each subreddit as its own community in which you need to build trust before you become a spokesperson for the issues they’re concerned about. You need to spend at least a couple of weeks commenting, replying, and upvoting the community you want to post to. This is crucial because when the time comes for you to post something related to your company, you’ve already got an audience at your disposal that trusts and values your opinion.
5. Avoid Aggressive Promotion
Ulysis Cababan, SEO Specialist, RapidVisa Philippines
First thing to take note of if you are marketing a business inside Reddit is never spam around your website or a link to it. Maybe you’re an old school SEO, and think that as soon as you submit your link on Reddit, people will discover it or think that Google just indexed it, and that it will become one of your backlink sources that one day will generate traffic. This, however, is one false and incorrect strategy.
6. Use Data-Backed Headlines
Ville Salminen, Owner, Cordcutting.com
According to several studies, data-backed headlines are powerful in attracting engagement. They provide immediate value, which is especially important on Reddit. A Reddit submission only has a few minutes to make an impact before getting buried by newer submissions. With a data-backed headline, your submission has a higher chance of surviving and reaching the top of the subreddit—or of the whole of Reddit. And when your submission becomes popular enough, it will attract not only clicks and visitors, but also media attention.
7. Join Subreddits Related to Your Business
Vivek Chugh, Founder and CEO, Listables
In my opinion, the best and only way to market your business on Reddit is to be an active member and voice leader in the subreddit that relates to your business. For example, if you run a digital marketing company, you should be in r/marketing, contributing to the community with comments, suggestions, posts, and answering questions. Over time, you will build up a rapport with the community and they will know you to be knowledgeable and trustworthy in your field, opening up that subreddit to hear you out if you do ever have a service you want to offer.
8. Start Your Own “Ask Me Anything” (AMA) Discussion
Welmoed Sisson, ACI, MD Home Inspector, Inspections by Bob, LLC
I’m a home inspector and have definitely gotten business from Reddit. One of the most effective “marketing” methods I have used is to do an “AMA” (“Ask Me Anything”) about home inspections. I’ve done two of these so far, and still regularly get messages from people who find them via Reddit searches, even though my last AMA was about two years ago. Being seen as a source for good information on Reddit increases your reputation.
9. Know the 3 Basic Marketing Approaches on Reddit
Zack West, Director of Marketing, Novomotus
There are three basic approaches to marketing on Reddit in my opinion—paid, direct, and indirect. Paid marketing involves creating the ads that you probably notice while you’re scrolling by them on mobile. Direct marketing offers different subreddit’s promotions, coupons, or offers for products—pretty much a standard definition. Indirect marketing is where imagination separates the successful campaigns from those needing to have a thread deleted afterward. The noblest approach is to simply have your business’ contact information listed on your profile and become a contributing member of subreddits related to your business’ market. Less noble approaches would be to use throwaway accounts to post links to your business website and purchase upvotes to drive traffic to your business website.
10. Offer Information Reddit Users Will Want to Share
Mikhail Shvartsman, Director of Marketing, USB Memory Direct
The only way to truly get on Reddit is to do something awesome. From a unique product to a humanitarian act, Reddit is meant to share things that are cool, interesting, weird, or “moderately interesting.” Thus, the best way to market to Reddit is to not market to Reddit. Reddit’s community has a very keen eye for corporate plugs, fake hype, and self-published corporate ads. Instead, focus on your product or service, and make newsworthy strides. Essentially, make Redditors want to share your product or act on their own.
11. Actively Participate in Subreddits Around Your Niche
Dr. Ron Baise, Founder and Owner, 92 Dental
I have used Reddit for link building, and have even attracted new patients straight off of it. Firstly you need to find a subreddit related to your niche, where people post about problems that you can give useful answers to. In my case, this is r/dentistry. You then need to regularly provide useful answers to these questions—this builds you up as a trusted member, and even an authority on that subreddit. When you have answered a question, and the person you have provided advice to is clearly satisfied, you can look at their other Reddit activity.
If their activity suggests that they are geographically close enough to you in order to be a potential customer, you can DM them and tell them that to solve their problem fully they will need to use your service.
12. Moderate Subreddits in Your Area of Expertise
Myron Goldsmith, Digital Marketing Specialist, F13 Works
I was starting up an apparel company targeting track and field athletes from high school through college and was struggling to find a place to insert my brand and build a meaningful community. After doing some research, I stumbled upon an old subreddit for track and field athletes that was not being utilized, but still had a decent number of subscribers. I decided to reach out to the moderator and request to become a moderator myself. They approved me, and we decided to host an AMA session on the subreddit with some high-profile track athletes. The result was a very engaging discussion that garnered a lot of attention for my brand and the subreddit, so a win-win.
13. Find Out What Works for Your Competitors
Marko Saric, Marketing Consultant and Founder, HowToMakeMyBlog
My Reddit marketing idea is to do a bit of competitive analysis and see what worked for your competitors. You can actually see all of their content that has been posted to Reddit by visiting this page. Replace tesla.com with the domain of any of your competitors. What you get is a list of all their content sorted by the number of Reddit upvotes. You can discover what type of content got the best response (which can inspire you to create something better), you can see which subreddits are interested in what you do, and you can see which Reddit users have the influence within your field.
14. Be Active on Your Local Community’s Subreddit
William Haynes, Regional Recruiting Manager, The Princeton Review
This helps you keep a finger on the pulse of your community. Your business gets an idea of what people are thinking, what questions they have, what’s missing, and more. Your business can use this information to respond and meet the needs of the community. You also never know when someone will ask for a referral for something you can provide; because you’re active in the Reddit community, you can pitch to the client without seeming salesy.
15. Build Useful Tools You Can Share on Reddit
Logan Abbott, President, Wirefly.com
At Wirefly, we use Reddit to market our business, which is a comparison engine for cell phone plans, internet, and TV. What we like to do is build useful tools for people, like our HTML5 Speed Test that works on any device, and then post it to Reddit in relevant subreddits. We also use data we gather, such as average data speeds per cell carrier, and publish these reports on Reddit. This is interesting content to the people in the r/Verizon subreddit, and it also gets people to our site and lets them discover and use our tools that might be useful for them.
16. Ask Your Own Questions
Clayton Coombs, Marketer, The Advocates – Driggs, Bills & Day
I can tell you that there are two ways that I use marketing on Reddit. The first is to ask general questions about a niche relative to my business; in responding to the answers that my questions garner, I explain my business. The other effective way to market on Reddit is to respond professionally to others on topics that your business knows better than others on the thread. When marketing a business, the best thing you can do is to first make people aware that your business even exists, and second to try to turn those people into paying customers or clients.
17. Don’t Limit Yourself to Business-Related Posts
Colin McIntosh, CEO, Sheets & Giggles
On Reddit, I employ a strategy from my /u/SheetsGiggles account: a) being a normal Redditor and posting comments and content like I would from my personal account; and b) creating specific content that I think is valuable and viral in and of itself, even if unrelated to my industry or company.
For example, Sheets & Giggles is a sustainable bedding startup, but I own the top all-time post on the /r/jobs subreddit, which has gotten me a ton of website visitors and brand affinity. If you google search “sheets and giggles,” the first autocomplete suggestion is “sheets and giggles resume,” which is a thing on Reddit now when people ask for a good resume template.
18. Integrate Zapier for Social Proofing
Adam Heath, Operations Manager, Meridian Speciality Packaging Ltd
Marketing on Reddit is no quick process. After building up some credibility on your profile (don’t be afraid to make friends with the moderators), select a few subreddits to target. Integrate Zapier for Social Proofing and find Keywords that are relevant for your targeted subreddits. Create a Medium account and share a sharp piece of freshly written content with backlinks to the business you’re marketing! Post the article in your subreddits, and if you’ve written good content and built trust on your profile, then you’re onto a winner.
19. Join Subreddits Related to Your Niche
Maya Maria, Digital Marketing Specialist & Founder, MY Tech Ranker
Reddit is an incredible platform to promote your brand and increase your website authority within your community. Finding your niche subreddit and providing helpful answers will boost your influence within your community. You can submit links from your site as well as from other resources that are relevant to each specific community which could increase your site authority. Besides link building, Reddit can be used for engaging with communities, getting targeted traffic and branding. We’ve been getting great results in the last three years but it’s important to respect each community rules and avoid spamming.
Creating subreddits is a must for marketers. Being able to effectively harness this feature for your marketing efforts can directly increase site traffic and customers for your business. It’s also important that each setting for your subreddit has a purpose and leads to your marketing goals. Read this article for a step-by-step guide on creating subreddits that will work for you.
As you put in effort in marketing through Reddit, you’ll need to have a means of measuring and monitoring how effective your strategies are. There are a number of tools you can use in order to track traffic generated by your posts. This article gives you a list of tools and guides on how to use them to help in your marketing efforts.
There are subreddits dedicated to marketers—some even allow you to submit both links and text posts. For beginners, it would be a good idea to join these groups to get a better idea of how best to approach marketing on the platform without getting banned. Here is a list of every marketing subreddit you should check out.
Marketing on Reddit can prove quite a challenge, but as intimidating as it can be sometimes, there are also those who managed to find the right approach that works. Their stories prove that it can be done and can result in significant improvement to a business’ bottom line. Read up on businesses that have had marketing success on Reddit to get more insight on how you can create your own strategy.
When writing ad copy for Reddit, it’s important that extra care is taken in order to ensure that it falls within the strict guidelines that users are expected to adhere to. The risk of getting banned for aggressive marketing content is high, so creativity needs to be at the core. Here is a list of best practices you can use as a guide when writing ad copy for Reddit.
Even the best brands have struggled with Reddit’s rules on marketing. It’s not enough that you’re following the guidelines for your posts and responses, it’s still crucial that you’re aware of what had previously caused marketing strategies to fail. Read this article on famous Reddit marketing fails and know how to identify the warning signs before it’s too late.
Over to You
Success in Reddit marketing won’t come overnight, but with a little patience and a lot of creativity, your efforts will certainly be rewarded. Use these tips to help you get started on your Reddit success story.
Want to share more marketing strategies for Reddit or other social media sites? Let us know in the comments!