Fit Small Business: Get Your Business Into Shape! › Forums › Ask a Question › How are All these "POP" Up Online Direct to Consumer Companies Rated so quickly? › Reply To: How are All these "POP" Up Online Direct to Consumer Companies Rated so quickly?
If you join the BBB you are rated faster, but they rate non-members, too. Ratings are given based on complaints over a period of time, and how those are resolved by the company. So, a business will have a good rating until complaints start being recorded. Then depending on how those are handled, the rating will be adjusted.
I hope this answers your question.