Fit Small Business: Get Your Business Into Shape! › Forums › Ask a Question › How to decide on what niche is best for my business focus? › Reply To: How to decide on what niche is best for my business focus?
Hi Consandra, this is a terrific question and one that I struggled with several years ago in my bookkeeping business. In the beginning, you pretty much take the clients that you can get. Hopefully within a year’s time you will have worked with enough clients to get a sense of what type of businesses you like working with. Keep in mind that this is your business so if there is a particular industry that you have worked and enjoyed or would like to work in then you should go after those type of clients.
For example, in California there a thousands of people in the real estate business. With that said, the folks who have 1-2 properties and/or doing this on a part-time basis typically use an Excel spreadsheet or nothing to keep track of their income and expenses. If I were going to target those folks I would do some research to see if they have a professional organization that is here locally that I could attend to do some networking.You could also see if they have any upcoming conferences and reach out to the host to see if you could be a speaker.
I hope this helps.
Good luck to you!