Hi Jason, that’s a great question! Cold calls, even though scripted, should sound natural at their best and the conversation should flow that way as well. In real estate, cold calls often entail the potential client discussing their difficulties and sometimes that can take time. When people are not receptive to the cold call, it can be quickly ended before it even begins. So there is, unfortunately, no set time on how long a cold call should last. Our best advice is to keep the call natural, and leave the potential client with a positive impression no matter what the duration.