Fit Small Business: Get Your Business Into Shape! › Forums › Ask a Question › Should I (and if so, what’s the best way) to rebrand my business? › Reply To: Should I (and if so, what’s the best way) to rebrand my business?
Do you have an idea for what the “video”-specific brand might be? I think the umbrella idea is helpful when your business is shifting, and you’re probably right about “video” being a little too tight.
There’s also the chance that you could house everything on your current site (web services), and purchase another domain name and try out some other branding with other marketing techniques – but then drive it all back to the Web Services site.