This is Shea Gates. Im an SEO Marketer, plus business owner of a Mobile Pet Grooming company in Orlando, Florida.
I believe it doesn’t hurt to do a hybrid of both online and outdoor.
I find that online has served me the best for my Orlando Mobile Pet Grooming Business. Feel free to check out my site http://www.orlandoslocalpetgrooming.com.
It’s quite simple, just rich in unique content with good keywords but layed out naturally. I started this 3 weeks ago, and made a website, did a little bit of optimizing, coupled with a little bit of advertising, now getting 3+ calls a day asking for services.
Online advertising on reputable sites such as Facebook, google, bing, etc will allow you to target a relevant audience based on interest, age, male or female, Etc. In turn boosting your ROI (Return on Investment).
Advertising can be trickier to gauge that metric. but I do know that you would have a smaller ROI if the majority of your Salon company ad was targeting ages 65+ opposed to 18-34. That is quite intuitive right?
With a billboard ad your not going to be able to control that target audience.
That is where I start to lean towards online advertising, because of the ability to reach out to more people in the area, and target a very specific audience that will be more relevant.
Another route to get free advertising is have someone build you a website with rich and authoritative content. Additionally couple that with traffic coming in through advertising and google will begin to see that this site deserves to be seen and will rank it higher in its search.
There area many ways to go about making your business seen, but with todays technology, finding a reputable platform that already has a million plus followers and advertise with them is the easiest and most efficient way to get your company seen.
Thank you for your time,
I hope this helps,