Projection advertising seems really cool but just doing that won’t make a big impact on your brand’s visibility. Since you launched a new product, you need to get the message out there and you need to deploy multiple channels. Maggie is right in saying that Google Ads and Facebook ads can generate value. That said, Google Ads can be really expensive while promoting a product like yours. Facebook ads on the other hand are more value for money and can help you reach directly to your audience. Whether you want to advertise globally or locally, FB ads can do the trick for you. But even in FB ads, you need to set the campaign correctly to maximum mileage from your spend. Please reach out at firstname.lastname@example.org if you need further help with business growth. Have a great weekend!