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It sounds like your thought process is right where it should be. Before you can start thinking seriously about a business idea, you have to know exactly who your customers will be to the point where you can visualize them and develop a persona.
You should also be able to explain:
– Why they’ll come to your business over any competitors.
– How your marketing efforts will reach this crowd, and convince them to try your business.
– Why your business location is ideal for this target market