Fit Small Business: Get Your Business Into Shape! › Forums › Ask a Question › Are the costs the same for an uploaded audience list? › Reply To: Are the costs the same for an uploaded audience list?
Yes the way you are charged will be the same whether you are advertising to a custom audience or not.
Your cost per click may differ depending on how relevant your ad is to your target audience. The more users who relate to your ad and therefore click on it, the lower your cost per click will be.
Hope this helps!