10 Ways to Repurpose Blog Content

You’ve spent all of this time creating a great blog post, but then what? Put all of that time and research into repurposing content for other platforms like podcasts, social media, newsletters, and webinars. This way, not only will you get to link back to your blog and increase page views, but you expose your blog to entirely new audiences.

1. Share a Snippet on Social Media

Sharing a snippet of your blog post on social media accomplishes a couple of things. First, it gives you content to post for your followers. Second, it promotes the blog post so you’ll receive more blog traffic. Keep in mind that you don’t have to share the entire post on social media, you can simply share a sentence or two that entices the person to go check out the full post on your blog.

You can download a plugin called Click to tweet so that you can even tell your readers specifically what to share on Twitter. This even gives you the option to tag your Twitter handle so that you can retweet it to your followers.

This account shares a couple of lines from its blog post and provides a link in case someone wants to read more about it. (Source: Disney Springs)

2. Turn Your Post Into a Podcast Episode

A podcast is a lot like a blog, only it’s in audio form. Naturally, it makes sense that you can cross-share content across these different types of platforms. Most people turn podcast episodes into blog posts because it’s easy to use a transcription service and then clean up the transcript, however, you can absolutely do it the other way around.

By speaking your blog post, you can add inflection points and personality. Try to think of your blog post as a rough script—you’ve got the basic outline and then you can ad-lib in-between. You can also create mini-episodes out of a long blog post. I like to do this by selecting snippets of my blog post to create a short, actionable episode for listeners.

Many of the podcast episodes I did came from blog posts in its entirety, or a blog post inspired an episode. (Source: Turning Coaches into Millionaires Radio)

3. Create an Infographic

An infographic is a great way to condense your blog post into a visual representation of your post. This is particularly helpful when you have a lot of charts and data-based information in your blog post. Many people add an infographic to their blog post and then share the infographic with a link back to their post.

Infographics work well because of the brain’s ability to see trends and patterns at-a-glance. When you add these to your blog post, it increases the shareability of your content.

A sample infographic
(Source: Mashable)

4. Compile Posts Into a Book

A book is a great way to show your expertise and authority on paper. Many bloggers will pay a freelance ghostwriter to string together blog posts to form a book. You can self-publish your book, or go through a traditional publisher.

Some bloggers set up a sales funnel where they give the book away for free, but the reader has to pay shipping and handling. This works because it covers a lot of the overhead to produce a book, and it gives you cheap leads.

For example, let’s say that it costs you $10 to get a lead for your sales funnel. If it costs $11 to print and ship the book, and your reader pays $10 for shipping and handling of the “free” book, you now have a lead for only $1 ($11 to print in ship – $10 they pay you = $1).

You can completely avoid any overhead by offering an e-book instead of a physical book. Instead of a reader paying shipping and handling, you can charge just $1 for the e-book and then your leads pay you. Or, you can give it away for free.

An example of both an e-book and a physical book by Lonely Planet

5. Build a Webinar Based on a Post

A webinar is like a workshop that’s held virtually. The vast majority of webinars are free, although some bloggers charge. Most people use a free webinar to teach one to three lessons in about 45 minutes, and then spend the next 20 minutes pitching a product or service.

Try to pick a webinar topic from a really popular blog post on your site. This is a great way to make money blogging—you use the workshop to expand on something your audience already loves to read from your blog.

After you’ve perfected your live webinar after three to four sessions, you can make the webinar evergreen. This is simply the process of using this perfected webinar as an automated replay that you send readers to. This way, a reader doesn’t have to wait for one of your live webinars to learn from you and make a purchase.

An example of a landing page where you can sign up to attend a webinar
(Source: Peng Joon)

6. Turn a Blog Post Into a Video Tutorial

No matter what your reader’s learning style is, some concepts are best understood through a video tutorial, or the two can complement each other. You can start a YouTube channel to house all of your videos, and then you embed the video into your blog post. This also offers an opportunity to draw in an audience from YouTube.

I’ll illustrate this with a real-life example: I wanted to build a quail hutch and found a great video tutorial on YouTube. I purchased all of the materials on the supply list and then cut the wood as specified in the cut list. Somewhere along the way though, I got a bit lost. I was so grateful the YouTuber also included a link to their blog post with a written version of the video so I could examine where specifically I messed up.

An example of a blogger doing a Pinterest tutorial on YouTube

7. Make a Challenge From a Blog Series

One of my favorite ways to engage my audience and grow my email list is to set up an email challenge. The easiest way to do this is to use a blog series you’ve already written. For example, let’s say that you have a series on decluttering your home.

Use an email provider like Constant Contact to set up an automated series around five days long with content from the blog posts on this topic. By the end of the five days, your reader should have made a huge dent in decluttering their homes. Then, when done you can present an offer for them to work with you or make a purchase from you.

An example of an email challenge
(Source: Lewis Murray Creative)

8. Send a Snippet to Email Subscribers

If you’re anything like most bloggers, sometimes you struggle with what to send to your readers in a newsletter. An easy solution to this problem is to use the content you’ve already written. You don’t have to copy-and-paste a 2,500-word blog post into an email (in fact, please don’t). Instead, condense the lessons down into a snippet or two.

At the end of the email, provide a link to the blog post in case anyone wants to read the post in its entirety. This is a great way to increase your blog’s page views, too, which is a big part of your overall blogging strategy.

Julie Stoian talks about how she views productivity, and then gives the newsletter subscriber an opportunity to read the rest in her blog post.

9. Contribute Alternative Versions as Guest Posts

Another great strategy for repurposing blog content is to use them for the basis of guest posting. This is when you contribute a post on another person’s blog. This accomplishes a couple of things. First, you access an entirely new audience. Second, it helps build search engine authority.

Some blogs have guest post submission guidelines, but most don’t. The best way to pitch a guest post submission is to email the blogger or submit a request if they have a “contact us” form. When you send your submission, make sure it is a unique version of your blog post. Completely duplicate content will hurt both blogs.

An example of a guest blog post
(Source: Solopreneur Diaries)

10. Create an FAQ Page

Another favorite strategy for repurposing blog content is to use an FAQ page. This is where you answer your reader’s most common questions. For example, some really common questions I get from my blog is how I can afford to travel so much. I can answer this in a condensed way and then link out to a detailed blog post about it.

This also gives readers an opportunity to learn more about you, whether or not they even had the same question as another reader. Go through your list of blog posts and try to come up with an FAQ you can link your post to.

An example of an FAQ page linking to blog posts
(Source: The Blonde Abroad)

Bottom Line

Repurposing blog content doesn’t mean just sharing snippets of your blog post on social media. Instead, it’s an entire blogging strategy designed to get the most mileage out of your posts. To save time in your daily blogging efforts, you can even hire a freelancer using a service like Fiverr to help you create and repurpose your content.