Your customers are the cornerstone of your business, so why not show them how much you appreciate them? If you’re looking for ways to express your gratitude to your faithful clientele, check out these 25 customer appreciation tips and ideas from the pros. 1. Create Custom Logo Signs for Your Clients Ally Compeau, Founder &…
All Brick and Mortar Articles - Page 11
30 Promotional Items Ideas from the Pros
When you give out promotional items to your clients, your aim is to capture interest and attention for your brand. You automatically make an impression on everyone who receives and sees your promotional product — Are you fun? Are you creative? Are you innovative? We asked the pros and they gave their expert opinions on…
27 Exceptional Customer Service Strategies, Tips, and Ideas
Figures from Dimension Data show 84% of businesses that have placed extra effort into investing in better customer experience are reporting increases in their revenues. This supports the idea that today’s customers value their buying experience as much as they do the product. However, this doesn’t mean that small businesses with limited capital will automatically…
Top 15 Retail Store Design Ideas from the Pros
The moment customers step in to your shop, those first few seconds they take to look around their surroundings will decide whether they want to stay or not. This is why your retail store’s layout and design is a huge factor in getting those all important sales. The good news is that you don’t need…
The Ultimate Guide to Cash Wraps, Cash Wells, & Checkout Counters
Cash wraps, also known as cash wells and checkout counters, are the locations in retail stores where customers pay for merchandise. They are also key areas to maximize sales, increase or decrease customer satisfaction, build your brand, and create an efficient workspace for employees. On top of every cash wrap sits a cash register or POS…
5 Steps to Reduce Retail Theft & Shoplifting In Your Business
U.S. businesses lose around $60 billion annually to retail shrinkage. The vast majority of the losses are attributable to retail theft. Before your business can stop shoplifting and reduce shrinkage, you need to implement careful inventory management. Once that’s in place, there are a number of affordable ways to reduce retail theft at your business….
How to Price a Product – The Ultimate Product Pricing Strategy Guide for Small Businesses
Deciding how to price a product can mean the difference between success and failure for your small business. Price items too high and no one will buy, too low and you’ll struggle or even lose money. Pricing strategies are a mix of art and science, but the whole process can be streamlined into 3 primary…
9 Helpful Store Name Ideas & Tips
In this very competitive market, your store name of choice can make you memorable or forgettable to customers, so it is important to strategize and put your best effort into it. To help you get started, we found out what experts have to say about the best practices for picking store names. Here are the…
13 Customer Loyalty Program Ideas to Keep Customers Happy
With so many options available in physical stores and online, keeping customers loyal to your brand is no easy task. For small businesses in particular, it may seem difficult to keep customers coming back without spending a fortune on marketing. Here are the 13 best customer loyalty program ideas to keep customers happy and business…
What is a Kiosk? – Definition, Examples, and More
Definition A kiosk is a small, stand-alone booth typically placed in high-traffic areas for business purposes. It typically provides information and applications on education, commerce, entertainment, and a variety of other topics. Kiosks are popular due to the number of advantages they provide. 3 Common Types Of Kiosk Machines 1. Touch Screen Kiosks This is…
Coupon Advertising: The Ultimate Guide For Small Businesses
Coupon advertising has been a staple for businesses for a very long time. These days it has evolved into more than just cutting along dotted lines in newspapers and magazines, yet it remains an indispensable tool to attract customers and create a real “buzz” for your marketing campaign. Offering a fixed percentage or discount when…
How To Find & Lease Retail Space
Leasing retail space is typically one of the biggest operating expenses for a small business. It takes careful planning, consideration, and budgeting to find a place that meets your needs and doesn’t too large a bite out of your budget. Below, we’ll walk you through 6 steps on how to find and lease retail space…