As a retailer, you have many different types of shoppers walking into your store (or browsing your online store). Shopper profiles identify different buying behaviors and what ultimately drives a customer’s decision to purchase. Understanding these types of shoppers will help you increase sales in your retail store. Retailers can cater to every kind of…
All Brick and Mortar Articles - Page 6
20 Brick-and-Mortar Retail Trends in 2019
Physical retail shops continue to thrive alongside the growing number of online stores. People still appreciate being able to interact with products before they buy. However, customer demands toward online shopping and environmentally friendly business practices are changing. This means brick-and-mortar stores must learn to adapt to stay competitive continually. Here are 20 brick-and-mortar retail…
6 Best Food Truck POS Systems 2019
Food trucks need a POS that can take food orders, ring up customers, and take payments on the go. The best food truck POS software is affordable, accepts payments offline, and is easy to use. Our list includes POS systems with starting prices ranging from $0 to $99 per month, with most starting under $70….
What Is a Merchant Account? Definition & Providers
A merchant account is a bank account required for a business to accept credit card payments. It’s one step of the overall payment process. Companies like Square, PayPal, and Stripe integrate the merchant account seamlessly into its payment processing. Merchant account fees are typically 1.5% to 2.9% of every transaction. There are many factors to…
What Is Cross Merchandising?
Cross merchandising, also known as secondary product placement, is the practice of displaying items from different product categories together. Cross merchandising provides value to customers by reminding them that they need the second item, or by saving them time from having to search the rest of the store. Effective cross merchandising results in increased sales….
How to Create a Retail Marketing Strategy
A retail marketing strategy is an actionable plan to develop and promote products in order to increase revenue. Retail marketing strategies can encompass the entire process of retailing from initial product ideation all the way through a completed sale. The best retail strategies prioritize customer needs and preferences while also driving sales. Marketing your retail…
How to Make a Barcode in 3 Steps
Barcode labels help businesses track stock and access key product data easily. Learning how to make a barcode will help you see product details, stock on hand, pricing, and even complete a sale with a single barcode scan. You can make and print barcodes affordably using a point-of-sale (POS) system or barcode generators. Here’s how…
15 Pop-up Shop Ideas & Getting Started
Pop-up shops are temporary establishments selling products or services for a limited time. They’re great for marketing and testing new business ideas and are scalable and low-risk. They also create brand awareness and a sense of urgency, boosting sales. Both online and brick-and-mortar store owners can benefit from trendy pop-up store ideas. Pop-up shops require…
Vend vs Square: Price, Features & What’s Best in 2019
Square and Vend are both point-of-sale (POS) systems that businesses use to process sales, manage customers, and view reports. The main difference between Vend vs Square is Vend is a robust POS with detailed features for established stores with large inventories. Square is a free POS with simpler features that are best for smaller sellers….
6 Best Vape Shop POS Systems 2019
A point-of-sale (POS) system allows vape shop owners to accept payments and manage business operations, such as inventory management. When determining the best vape shop POS, we reviewed factors like pricing and analytic reports. A POS system ranges in cost from free to $119 per month, plus payment processing fees. Top 6 Vape Shop POS…
How Credit Card Processing Fees Work: The Ultimate Guide
Credit card processing fees are services charges businesses pay to credit card processors and merchant service providers. Also known as credit card transaction fees, these fees occur when a business charges a customer’s credit or debit card. The fees you pay can vary wildly based on the fee structure of your chosen credit card processor….
14 Overlooked Cashier Skills to Grow Your Business
A cashier’s skills are not limited to processing transactions at checkout. They should also know how to provide customer service and market products using the right strategies. Because cashiers are usually the last sales representatives that customers see, they play a crucial role in the customer’s buying decision and must have a diverse skill set….