What does the company do well? I think Base integrates strategically. Their google and zen desk integrations appeal to younger businesses. They also have layers of depth in their product.
What does the company not do well? For the most part, base was great. I think functionally, the interface can seem a little clunky, but overall I believe it is relatively easy to use.
What about the company do you wish you had known before purchasing? The scope of their functionality. As a straightforward CRM, base is wonderful. but it is limited on categorizing information outside of the normal uses.
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