What does the company do well? Best backlink index of similar tools. Fast interface, reports are rapid and reliable. Very rich data provided.
What does the company not do well? It seems to value all kinds of link equally including e.g. bit.ly links (accorded a high authority although I'm sure search engines do not do the same).
What about the company do you wish you had known before purchasing? If you're in a very broad or international market the research tools will be more useful than if you're in a niche or single-country marketplace. It can’t (at least, so far) imitate the knowledge in depth of an actual search engine or human researcher. You need to know what you're looking for; having this tool won't walk you right up the red carpet. So, the data depth is there, for sure, but any claims to deliver competitive research as if it was fast or easy should be taken with a pinch of salt. That said, it is in my view certainly the best of breed at the moment, and does keep improving.
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