What does the company do well? Very strong backlink data. Yes it's pricey but you get what you pay for, if you want to know where your best linking opportunities lie, you can pay similar sums for tools that are in my opinion not as good. Also I like that they put it in the interface not just in csv downloads.
What does the company not do well? What others have said, mainly that the interface is hard to get to know and not consistent from one bit to the next. I mean overall, the design is pleasing and mostly its a good quality design, after all it is complex data. But there are some bits that you get to know and are rewarding to use, then you go to another page and cant understand it so well. But interfaces are difficult, so.
What about the company do you wish you had known before purchasing? Just wish I had signed up earlier when prices were lower!
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