What does the company do well? AHREFS is still my favorite SEO tool that I've used. I used it with two prior companies to conduct backlink and opposition research. It's a great all-around tool that's dead simple to use. Some may find it complicated, but it's not too different from any other SEO tool you'd use.
What does the company not do well? It's a bit pricey compared to other options, but fair for what they offer.
What about the company do you wish you had known before purchasing? Nothing in particular. The one thing I'd note is that they do regularly update/improve their product, which was a pleasant surprise. They react well to the marketplace.
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