What does the company do well? EverString offers a comprehensive platform with a strong technology footprint as an account based marketing strategy platform. The account team and technical support is first class and very responsive. The solution has very strong analytics capabilities and insights dashboards available. It is truly a crucial tool for your team's account based marketing strategy, and immediately delivers value.
What does the company not do well? The usage rate versus priced paid for EverString has not been balanced on occasion, as it is difficult to justify spend on the tool amidst actual usage and adoption within the organization. There also needs to be more comprehensive data sets for international clients.
What about the company do you wish you had known before purchasing? I wish I had better training on how to properly populate leads to CRM through EveryString, since it is currently very challenging.