What does the company do well? DIY marketers will appreciate the library of templates and examples. It will definitely jump start your opt-in project. Nice assortment of features and I appreciate multiple price points. I use OptinMonster on multiple client sites and I've yet to have a client request I couldn't execute with OptionMonster.
What does the company not do well? Every now and then I might have to poke around a bit to find a setting or feature. I find their documentation is solid but I also find many helpful 3rd party article by doing a Google search. Another reason I like using popular solutions, you'll find lot's of support and advice from the broader community.
What about the company do you wish you had known before purchasing? Make sure you compare the difference in features between the plans. Since I use OptinMonster on client sites, I always take time to explain what features they're NOT getting in the product package we've selected.
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