What does the company do well? Love the fact that it e-mails me alerts of critical activity in case I forget to login. The intelligence the site can give you is amazing, so far and beyond Google analytics. Pretty easy to setup. Can be useful to proactively reach out to a potential lead that didn't make contact yet, but sometimes a little tricky to make it seem serendipitous and not a cyber stalking. It's not a primary source of leads for us, but sure is a great luxury to have!
What does the company not do well? Not a lot of help from company about how to take the information it generates and use it to create sales. The online "seminars" I did go to felt more like "how to con and get through a gatekeeper" rather than useful for high end technical sales. Need a way to use results that doesn't feel like cyber stalking. Wish they had a way to map our site to tell which pages were missing widget to allow for tracking. Also, went through a number of customer service reps in our time, so seemed to be a bit of a revolving door. The fact that a service like this insists on being an annual contract is a bit absurd too, especially since their contract is quite convoluted.
What about the company do you wish you had known before purchasing? Make sure you have a plan of how you're going to use the information it generates. Also, kind of a long painful process to put their code on EVERY page on your site. Used to be one of the only games in town, but several cheaper alternatives now.
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