What does the company do well? What I like most about LF (aside from identifying the company visiting your website) is that you have the ability to drill-down to the specific pages and information your visitor was interested in. I've found this to be particularly useful if you have a proposal or contract you've sent to a certain company. If you find they're interested in "x, y, and z" services on your website, you can really speak to these points in your follow-up presentation.
What does the company not do well? While I've found that Lead Forensics truly identifies the most companies (compared to KickFire, LeadFeeder, FastBase) they are $$$ and it may not be in every small business's interest to pay $ more per month to identify a handful of more leads.
What about the company do you wish you had known before purchasing? I've compared Lead Forensics to KickFire, FastBase, and LeadFeeder -- Lead Forensics lead the way in visitor identification (in January 2017). If lead/sales budget is not a worry, save your time and go with the leader.
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