What does the company do well? The deployment process and customer service are excellent. We had a lot of questions and they provided a lot of attention to detail in their responses. The platform itself was excellent for us, esp at the juncture we bought it at. We were just starting to try to be targeted at the Account level with our marketing/sales efforts, and EverString was an extremely helpful guide for us in that regard.
What does the company not do well? Really, our biggest issue was that the populating of Lead and Contact data directly into the CRM. Initially, we attempted to use the platform as an Account selection tool and a Lead database. The reps reported some old data, and we found more benefit to populating Accounts thru ES and using other vendors for actual person data.
What about the company do you wish you had known before purchasing? As mentioned above, I just wished we'd known that it's not ideal for populating Lead data en masse. It works just fine for individual reps adding records while prospecting, but if I'd known that I'd run into issues pulling large lists, I'd have jumped on getting another data vendor simultaneous to deploying ES.