What does the company do well? The sheer amount of servers they have all over the world makes it, in my opinion, one of the top VPN options out there. You get 5 different simultaneous connections, which is perfect for me... plus, they can support android, apple, Linux... which is great. I love the KILL SWITCH feature, which makes sure that my privacy is always secured, even when the server drops for a moment. There's also great customer service, available around the clock.
What does the company not do well? Download speeds could be faster. Other than that, my experience with Pure VPN was great, so I can't think of many other things they don't do well.
What about the company do you wish you had known before purchasing? This is not so important for me personally, but knowing they actually do keep the record logs would have been more straightforward to me.