What does the company do well? Social studio positions itself as a one-stop-shop for any marketer's interaction with its audience in three key areas - first, it allows you to schedule post to be published on your social channels (Publish); second, it enables you to engage with your audience when they respond to your content (Engage); thirdly it helps you monitor the media universe for mentions of your brand, or indeed of anything really, and establish where media presence is being built (Analyse). In this regard, offering these three facets in one solution is a fantastic idea. Marketers can really get a handle on building profile and engaging with their audience. Let's face it, Salesforce is a ubiquitous tool which it's likely your organisation will have, so adding Social Studio to your subscription is a neat way to get you up and running quickly.
What does the company not do well? For me the inherent weakness in the platform is that it is not a full-function, feature-rich solution in any of the three areas I mentioned above. Yes it is totally usable in this regard, and it is great you have these key suites under one roof, and it does a pretty solid performance in these areas, but if you are looking for a fully-fledged solution to deep-dive into these areas then Social Studio may leave you wanting more. On the analysis side in particular I find it lacking in delivering reach and engagement scores for competitor brands. The UI is pretty slick but takes a while to get used to - many of the granular settings are accomplished via multiple sub-menus that are not easily found.
What do you wish you had known about the company before using? The true breadth and depth of technological capability of the three suites. To be fair, and as I already said, I'm sure it'll be a great tool for many marketers, but for those who want a little bit more, do your homework before committing. You may find it a preferable option to go for an off-the-shelf tool that does the job of one of Social Studio's elements in a more user-friendly and granular way.
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