What does the company do well? As a web designer, I have clients that the Website Builder reduces their barrier to entry. As small businesses or solopreneurs they can get a web presence with minimal tech skills. I also use the Website Builder for a couple of my sites as examples to prospective clients. Everything needed to get on the web including security, up-to-date responsive themes and SEO is readily available whether a person does the work on their own or hires someone to do it for them. Godaddy is accessible and believe in the security of their clients and partners. The products they offer are high quality and their service is consistent.
What does the company not do well? I recently ran into someone whose site is with a Go-Central Partner. That Partner died and so all of his clients are left vulnerable once their hosting payment cycle ends. (I understand they paid yearly.) They also are not able to get updates/edits to crucial parts of the site because their admin log-in was limited by the partner. If the Go-Central program requires or at least gives the option for the end website owners to create their own accounts that would protect them from losing their sites or having to pay someone else to start over with a new site. An option could be for the Go-Central partner to be required to have a second contact that could act on their behalf in case of an emergency.
What do you wish you had known about the company before using? When they stop updating some tools, that means clients are left with obsolete products with minimal tech support to keep them running smoothly. It would be great if alternatives are offered or even if they would eliminate the tool altogether (with 90-180 days notice) that would be very helpful.