What does the company do well? The product has great insightful information on who's visiting our website and their activity. It's platform for building out custom experiences based on a myriad of segments is so valuable. We have been able to present custom messaging to accounts and tailor the experience based off of account attributes. We have been able to successfully and easily provide relevant messaging to customers and prospects.
What does the company not do well? Nothing I can currently think of. The company is still growing so some features are being minorly tweaked but nothing to say I dislike. They are constantly building new features!
What do you wish you had known about the company before using? How many different features it has! We purchased for customized messaging and CTAs, I didn't realize how much we could do with GA's segments and content boards. So many different teams have been able to use than we originally expected.
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