What does the company do well? Cision has a long tradition in PR software and it shows. The journalist databases are quite extensive and there is plenty of functionality for effective PR and media outreach. Our main use for Cision is press release distribution, which the software handles well.
What does the company not do well? There are more nimble competitors in e.g. analysis and media monitoring. The price is quite steep, and the UI old-fashioned and a bit difficult to navigate. The journalist databases could be updated more frequently, and a general facelift and modernization is needed.
What do you wish you had known about the company before using? Wish I'd known that you can't tweak the design of the press releases as much as you might like.
Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. However, our research is meant to aid your own, and we are not acting as licensed professionals. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant business decisions. Click here to see our full disclaimer.
Product or company names, logos, and trademarks referred to on this site belong to their respective owners.