What does the company do well? Shopify is the best for a simple e-com website, easy to manage, reliable and with great templates and responsive designs
What does the company not do well? Shopify is a bit restrictive for custom design and programmation, so sometimes I need to use Wordpress Woocommerce to get exactly what I need.
What do you wish you had known about the company before using? If you want to sell products that just need colour, size, models selection, Shopify is the best. If you sell custom products, I would prefer Wordpress Coocommerce