What does the company do well? Realeflow is real estate software that focuses on lead generation, business management, marketing automation, websites and landing pages, and CRM. Although mostly real estate investors gravitate toward this software, it is suitable for real estate agents and brokers.Starting with Realeflow’s website builder is easy and requires little work on your end. You will need to purchase a domain name, but you can do that through Realeflow (typically $9.99). The program gives you the option of creating a core website or squeeze pages (landing pages) to use for lead generation. Additional lead generation is included from this service that lets you search through a database of buyers, sellers, private lenders, cash buyers, and more. You can easily apply different filters to target exactly the types of leads you want.Direct mail marketing is easy to set up, as well. Just follow the step-by-step process to create your postcards or yellow letters, and then you pay to have Realeflow do all the work (addressing, stuffing, stamping) for you.The real estate CRM part of Realeflow lets you keep your properties and contacts organized in one spot. Plus, you can save all your documents to the system, which means you can easily access everything you need from one spot.Realflow also allows you to run comparables easily. Just fill out the variables (square footage, bedrooms, bathrooms, year built, area range, etc.) and then run the report. Property comps pop up in a map above, and as a list below. There’s even a rehab planner that lets you add costs from an integrated price checking tool through Home Depot, and create a rehab plan with the total amount it would cost you to get a property ready to sell.Overall, this is a good way to automate the tasks you did manually before, whether you were flipping houses, doing lease options, or working as a traditional real estate agent. So, it’s a big time saver.
What does the company not do well? Realeflow offers a free 30-day trial, but you must enter a credit or debit card to activate the trial. Although there aren’t many reviews posted online about Realeflow, the most common ones are from users who believed they’d canceled their account, only to find out months later they were being charged a monthly fee. All you have to do is call, email, or live chat to request cancellation, but soon Realeflow will be adding a cancel button within the software.There isn’t much customization in the website or landing page templates. You can brand them and add text, but that’s about it. Plus, there’s no way to integrate IDX, so you can’t list properties easily on your sites.Leads you get from Realeflow aren’t exclusive, though they do buy leads in bulk. Most of the leads you’ll see are likely from public records, which are free if you do the work on your own.Realeflow is a bit pricey considering the features it is lacking, and that you can find ways to do a lot of what Realeflow does for less, or at no cost to you (except time, of course).
What do you wish you had known about the company before using? When I searched for reviews from other users after doing my own research and testing, I found that many of the positive reviews came from REIC, a members-only real estate club that has Realeflow as its partner (members receive a discount on the software), or those from Fortune Builders, an investment coaching company owned by Than Merrill, who is involved with Realeflow, which makes the reviews slightly less credible, in my opinion.It would’ve been nice to know that you aren’t getting exclusive leads or extra information from Realeflow that you can’t find on your own. What you’re paying for is the convenience, but that could be worth the cost. To get the full benefits, though, you’ll have to go with the mid- to high-tier plan, which is hundreds of dollars.
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