What does the company do well? When it comes to social media management, Sprinklr does it all. It’s one of the most comprehensive tools I’ve seen yet.While most social media management tools give you a single inbox for all your comments, likes, mentions, etc., they don’t usually go beyond providing you consolidation. Sprinklr includes four tools, or sections, to its Social Cloud, which includes publishing and engagement, social listening, display, and core platform. All these tools work seamlessly together, to make the job of social media manager much easier.Publishing and engagement is obvious: This is where you’ll be able to schedule and publish posts to a variety of social networks. Sprinklr supports the obvious, such as Twitter, Facebook, and Instagram, but it also adds more than two dozen others to the list, including YouTube, Pinterest, LinkedIn, Tumblr, and Foursquare (holy cats!). And you can do all this from one platform.Sprinklr includes macros that streamline your workflows without you having to connect various third-party apps or manually taking care of it. Just create a macro, assign it to a specific user, choose a status, and you can even connect another macro to that one, so it automatically performs all the tasks you create for it.The social listening section lets you mine your social network data (even from the past) to see how your social media presence is faring. See when your business is mentioned, who mentioned it, and topics that relate to your business. Plus, you can choose which keywords you want to track, and exclude the ones you don’t want. If you’ve ever done a Google search for, say, Charlie Brown, but you don’t want the Peanuts character to come up, you could add “football” as a keyword, or remove the comic strip name by typing -Peanuts — it’s a bit like that.These features are great, and that’s just scratching the surface of what Sprinklr can do. You can add assets, copy, and assign people to various tasks. The reporting features are as robust as the publishing, listening, and engagement features. It’s kind of like CRM and social media management rolled into one.
What does the company not do well? Perhaps Sprinklr is too much program for a small business. A robust solution like this could be overwhelming. I found it easy to use, if I’m tackling one feature at a time. I could see it taking a while to learn how to do absolutely everything with each module.Speaking of modules, that’s how pricing works. You choose the modules you need and you’re quoted a price only for your business’ needs. With that said, Sprinklr is expensive. You could be spending tens of thousands of dollars or more per year on Sprinklr, which puts this in the for-enterprises-only category, in my opinion. It would be out of reach for most small business owners I know.
What do you wish you had known about the company before using? I should’ve heeded the mention of “enterprise” sprinkled (ha!) all over Sprinklr’s website, but it wasn’t until I got to the Contact Us page that I realized it really means enterprise. Sprinklr is meant for companies with 5,000 or more employees that are raking in hundreds of millions of dollars. If you’ve experienced Sprinklr, you might be like me, hoping Sprinklr will create a similar package priced for the small- to medium-sized business crowd.
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