What does the company do well? They have all the bases covered when it comes to managing your Twitter account. You don't even need to leave the application to do everything you need to accomplish. They also provide great insights and point the user in the right direction so time is not wasted.
What does the company not do well? I am not crazy about their posting platform. It is difficult to see prior posts without actually clicking and looking at it.
What do you wish you had known about the company before using? That their Facebook platform is currently not functioning.