What does the company do well? Landing pages are easy to create, copy, adjust, and test. The tool is simple enough that anyone on the marketing team can do it! You have the flexibility to add forms, videos, and pop-ups which allows for a very easy creation of a well-targeted landing page, and for this purpose, it is a great tool. They also have good support.
What does the company not do well? Some of the integrations took longer than I would have thought to set up. We use Pardot, so it took a little bit of playing around to get that piece to work properly.
What do you wish you had known about the company before using? I wish I knew how all the integrations and tracking worked ahead of time. Although it's set it up now, we went a few weeks before getting the landing page working properly with our 3rd party tools such as Pardot and Google Analytics.
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