What does the company do well? Ahrefs provides detailed information about the website you are investigating and leaves no stones untouched. The organic ranking chart is the best feature and gives you an overview of your search performance.
What does the company not do well? It's not cheap and you really need to learn it to get real value, but once you do, you'll love it. There is little of what I do not like. A content analysis feature would be great.
What do you wish you had known about the company before using? Too many functions grouped in a single control panel make it extremely difficult to navigate the interface. The user experience must be optimized and optimized even more.