What does the company do well? When you get that first freelance gig, the first thing you need to do is learn how to create an invoice so you can get paid. Freshbooks makes it super easy to do so you can get that payment faster than ever.
What does the company not do well? As I've taken on more clients, Freshbooks isn't always the best tool. I tried using this expense tool and it didn't work very well for my purposes. I still only have one employee (myself), but I find that Freshbooks is no longer amazingly suited for my needs. It seems like Freshbooks is geared more towards people who are just getting started in their business.
What do you wish you had known about the company before using? Well, it certainly helps me get paid! Helped me create invoices from the start and that's one less thing I have to worry about.