What does the company do well? I like that emma saves past email campaigns and templates so that we are able to alter past ones to fit future needs. So many of our emails are timely, or can be used multiple times just in future months so having past emails that we can edit and work off of is great
What does the company not do well? Sometimes there are weird glitches with fonts, and I'm not always able to get original formatting to work. Which is when finding an old template works best.
What do you wish you had known about the company before using? The open rate, the click rate, and the mailing score. I find the mailing score fascinating when using it for mailings. It's also very interesting to see which campaigns are more effective than others.
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