What does the company do well? They make production of photos easy for photographers and designers. Tools are easy to use and there are many. The tools are customizable and presets can be saved for future use. They also tie their products together well so photoshop works seamlessly with their other products.
What does the company not do well? Implementing new features sometimes seem self-serving and not useful in real world. They should listen more to users and fix usage areas and bugs before adding new unneeded features.
What do you wish you had known about the company before using? That they would change to subscription model instead of single purchase.
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