What does the software or service do well? The service is a light weight system for pulling in topline data and metrics across multiple digital platforms. For users to set up dashboards on their campaigns, it's a tool that meets most of our needs.
What does the software or service not do well? It can be hard(er) to get secondary metrics into Improvado from Facebook and other platforms. The teams sometimes are challenged with emulating reports that they pull from AdWords or Business Manager
What do you wish you had known about the software or service before using? No surprises. I wish it downloaded into excel easier.
Have you used a competitor to the software or service? If so, how does it compare? Datorama. It's far more cost efficient and doesn't charge by the volume of data