What does the software or service do well? This tool allows automation rules and provides suggestions/opportunities based on its proprietary algorithm for your AdWords campaign which helps to save time and money advertising. Besides, its white labeled and customisable reports is a plus for agencies. Great tool!
What does the software or service not do well? Should include all the counter available from the actual ad account for selection instead of just selected counters.
What do you wish you had known about the software or service before using? Proprietary opportunities suggestion which help to optimize ad performance and spend.