What does the software or service do well? Wix is a very easy program to learn especially for a person that has never done a website before or has limited experience. It is a drag and drop type of builder which most people can learn very quickly. They also have quite a few pre-made sites that you can tweak to fit your business. They have quite a few add-ons that you can get at no additional charge that WIx created. There are quite a few of other add-ons for additional fees to give you more options.
What does the software or service not do well? It is limited to the add-ons especially compared to what you can do with WordPress. The Wix apps are pretty good but if you want more functionality you will have to pay a pretty penny for each additional add-on. Also, unless you pay for a plan the website will display prominently that it was built via Wix which I believe makes it much more unprofessional.
What do you wish you had known about the software or service before using? That the functionality is very limited once you get past the apps provided. You also can't change your theme once you have created your site. So all the information you have plugged into the site you created can't be transferred or recreated - you have to start all over.
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