18 Best Sales Team Names to Motivate Your Squad

The best sales team names motivate and promote team camaraderie. They should also be creative, embody the team’s personality, and build team spirit. We asked sales and business leaders to share unique names they’ve encountered and why they work. We also came up with a few of our own from our sales experience.

You can use this list of sales team names and their origin stories as inspiration for creating your own.

1. Commission: Possible

William Lipovski, CEO & Founder, First Quarter Finance

Choosing a team name is an opportunity to let your creativity soar. If possible, select a name that reflects the specific nature of your work as well as the interests or personalities of the team members. Alliteration or rhyme will take your team name to the next level, and a great pun will help you achieve maximum awesomeness.

2. Omaha’s Elite

Matt Johnson, Founder/CEO, Pursuing Results

One of my clients, Jeff Cohn, had a small team that was named after his family, and their slogan was “Omaha’s Elite Real Estate Group.”

When they expanded their team, they dropped the family name and intentionally stole their own slogan for the name of their team. (Their team came from nowhere to become the top residential real estate team in their state in just the years and will soon be number one at Berkshire Hathaway HomeServices in the world.) He picked his slogan, and later team name because he wanted clients and even competitors to have to acknowledge his team was Omaha’s Elite every time they referred to the team.

3. Gulf Coast Rhinos

Mike Smith, Founder, SalesCoaching1

While managing a regional sales team of more than 100, I came across a book called “Rhinoceros Success.” It exemplified all the attributes required for a top-level group.

The book describes a rhino having thick skin, ignores all obstacles in its path, and charges straight ahead at its challenge. That was the perfect metaphor for a salesperson.

We bought the books for all the salespeople. We became the Gulf Coast Rhinos. Each month there was a Rhino of the Month award. Each year, we had the Rhinolympics where each office competed with each other in team activities at a regional sales meeting.

4. Retired Brains

Art Koff, Founder, RetiredBrains.com

Our company provides content in just about every area of interest to boomers, seniors, retirees, and people planning their retirement.

One member of our team came up with Retired Brains and, although we serve many who are years away from retirement, it has worked well. When any of us are at conventions and trade shows people come up to us after looking at our badges and ask, “What do you do?” Which is what any company would hope would happen. Also, when we email or use LinkedIn and our profiles are checked not only are emails usually opened, but our profiles are researched primarily because of our unusual name.

5. Pipeline Pushers

Allison Potts, Divisional Managing Editor, Fit Small Business

Sometimes, salespeople get too focused on one part of the pipeline like closing, that they neglect others like prospecting. To have some fun, you can have them come up with names like this one and a contest to motivate them. It also helps to have a customer relationship management (CRM) tool like Pipedrive to keep your sales team focused on building their pipelines. A creative team name and a visual pipeline that Pipedrive offers will set your sales team up for success. Try it today with a free trial.

6. Defenders of Truth

Brad Shaw, President, SEO Expert Bradley Shaw

Our sales team came up with the name Defenders of Truth. Every day, all day, we deal with clients who have been bombarded with ads all over the Internet creating false expectations. Whether it is to get a website for $499 or rank number one on Google for $500, we have to dispel these falsehoods daily. Thus, our name, which explains our core mission.

7. Alpha Advocates

Sarah Jones, Founder & CEO, Introverted Alpha

The way I came up with this name was when I was writing the job description, the word “advocate” kept coming up, and then “alpha,” which is short for Introverted Alpha, our company name.

The message is that our Alpha Advocate is a smart and loving advocate for our Introverted Alphas. That includes sales and customer service technically, but it is so much more dynamic and rich than that.

8. Erin Mills Life

Ivan Ciraj, Broker/Lead, Erin Mills Life

My sales team’s name was designed to summarize and explain the purpose of the team easily and also allow people to connect with it instantly upon hearing the name. Being a real estate sales team, we had to find something the local community would recognize. Since Erin Mills is the name of the primary neighborhood we specialize in, it made sense to incorporate it into the official name.

The team focuses on selling a specific lifestyle through real estate, and so we added the word life to the team name, giving you the Erin Mills Life team. The domain name was also available and, therefore, sealed the decision to use this technique for branding the sales team.

A team of people in a circle touching fists

9. Insomnia Annihilators

Richard C. Kelleher, MBA, World’s First Marketing Sociologist

As a marketing consultant, companies don’t realize the importance of having sales team names. Yet most are cheesy names like the sales team leader’s name, Dark Knights, or whatever. It should be on sales cards. It should reflect the nature of the business. If you were in the mattress business, it could be something like Insomnia Annihilators.

10. Socrates’ Consultative Closers

Mark Faust, Principal, Echelon Management

Many of my clients have set up either temporary or sometimes permanent teams within the overall sales team.

The best was Socrates’ Consultative Closers, which re-emphasized the move of the company to be more Socratic and consultative in their selling approach. The guys even had shirts with a logo on it of Socrates with his hand pointed up.

They would print up paraphrased quotes from Socrates like, “I cannot sell anyone anything. I can only provoke them to think about what will make them more money.” These were even used in marketing and selling or business development, as they called it in their industry.

11. Close Now, Wine Later

The inspiration for this team name came from a sales contest I was responsible for promoting. It was a six-month sales contest, and the grand prize for about 12 lucky winners and their spouses was a long weekend at a vineyard in Napa Valley. One of my slogans was “Close Now, Wine Later” and at the time, I thought it was a good idea for a team name to compete against other teams to attend a wine-focused trip or outing.

12. We’re Spiffy

The inspiration for this team name came from the ability to earn SPIFFs, which are bonuses your sales team can earn on each product they sell. You can run a team contest where teams can compete against each other to see who earns the highest number of SPIFFs. The winning team can split a SPIFF jackpot that has an additional amount of bonus money.

13. Worldwide Closers

Here’s a great name if you want your team to be focused on closing. If you have a team from different countries or if you sell into different markets around the world, this is the perfect team name.

14. Call, Win, Shop

This team name is patterned after the book “Eat, Pray, Love.” If you have a team of salespeople who love to shop and are fans of this book, this would be a great team name. It’s also a great way to focus on what the sales team members need to do to get to the fun part, which is shop. They have to make those calls, win the sales contests, and earn money, gift cards, or points to go shopping with.

15. The Profits

Here’s a great name for keeping your sales team focused on profits. Many companies focus on profitable sales so that salespeople don’t get sales by lowering the price. If you have a sales contest based on how profitable sales are, your team would focus on maximizing price and minimizing costs associated with sales.

16. The Retention Squad

Some sales are prone to cancellations within a certain period after the purchase. You can run a sales contest that focuses on retention, such as sales that are made and kept after a certain period, like 60, 90, or 120 days. This team name is a fun way to stay focused on that goal.

17. Show Me the Money

This team name is based on the movie “Jerry Maguire,” where Cuba Gooding Junior’s character had a famous quote where he enthusiastically said, “Show me the money!” This is a great team name because the team can use this as their rallying cry, especially if they’re trying to get excited or trying to show off in front of competing teams playfully.

18. Don’t Even Think About It

A frequent objection that salespeople hear from prospects and customers is, “I want to think about it.” You can have a sales contest around overcoming this objection, and this would be the perfect team name because it has some attitude, and it focuses on the goal of overcoming this objection. You can record calls and playback the ones where sales team members successfully overcame this objection. The team with the most creative ways of overcoming it wins prizes.

Bonus Tip for Coming Up With Sales Team Names

Get some options from an outside source

Marc Prosser, Chairman of the Board, Fit Small Business

“Spinning your wheels” when it comes to thinking up a great name? Sometimes, it helps to let someone on the “outside” take a crack at it. Brainstorm with creative minds at Fiverr, and you can get a whole list of potential business names for as little as $5. Then, all you have to do is choose your favorite. Click here to get started.

Bottom Line – The Best Sales Team Names

Coming up with creative team names is a lot of fun and a great way to motivate your sales team. We hope that these ideas will help you come up with one that reflects your team ideals, goals, and personality. What is your favorite team name from this list?

Do you have any others you’d like to share with our readers? Leave your comments below!

18 Best Sales Team Names to Motivate Your Squad