Sales training videos provide a very efficient and effective way for small business sales teams to learn new skills, brush-up on old ones and get positive inspiration and sales motivation from the pros. In this article, I share 20 of the best sales training videos that are freely available on YouTube.
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1. The Small Big
Robert Cialdini is a doctor of psychology and via his blog, sales books and sales training videos he shares how understanding the way people tick can help you to be more effective in sales.
In The Small Big, Robert shares six short cuts (reciprocity, scarcity, authority, consistency, liking and consensus) that have a powerful influence over our buying behaviour in this 11-minute sales training video. For instance, people like to be consistent with the things they have previously said or done. Consistency can be activated by getting people to make small commitments that lead to larger commitments. This is the basic principle behind getting prospects to test new products. If the small commitment goes well, you’re much more likely to make the larger commitment.
2. 6 Minutes for the Next 60 years of Your Life
Gary is an entrepreneurial genius, social selling sales expert and inspirational speaker who provides a powerful argument for why nobody should feel too old to be successful.
In 6 Minutes for the Next 60 Years of Your Life, he makes a passionate case for why people over the age of 45 should stop making excuses and dive into the world of entrepreneurship. Life experience and wisdom, he argues, translates particularly well to sales and business success. We erroneously believe that youth is a prerequisite for innovative ideas, but really that excitement and energy can come at any age.
3. Top 10 Rules for Success
Tony is a motivational speaker, personal finance instructor and self-help author. He became well known for his infomercials and self-help books. In 2013, Forbes estimated his self-worth to be $480M.
In 10 Rules for Success, Tony takes 34-minutes to summarize the 10 rules that have driven his personal success and goes on to explain how each of them works, with real-life sales and entrepreneurial examples. For example, in rule #4: love your customers more than your product, he argues that treating your clients like it’s the beginning of your relationship will help them become lifelong customers.
4. Go Ahead & Sell Me This Pen
Alan Gordon is one of the best of a new breed of sales trainers. If you like this sales training video then I recommend heading over to his website the get a free copy of his best-selling book, The Big Book of Sales.
In Go Ahead and Sell me This Pen, Alan takes you through the end-to-end sales process of selling you a pen in 6-minutes. He uses this as an opportunity to show you all of the skills and techniques involved in completing a sale.
5. Stop Closing Sales & Start Providing Value, or Lose to Price
Jeff Gitomer is probably best known for writing The Little Book of Sales, rumored to be the highest selling sales book of all time. Jeff keeps it simple and delivers a YouTube channel called Kind of Sales, which is jam-packed with all the skills a B2B sales rep needs to learn to be able to succeed at each and every stage of the sales process. Jeff likes to keep it simple so if you want to learn all of the basics without any unnecessary waffle then Jeff’s the sales training pro for you.
Stop Closing Sales and Start Providing Value will explain to you in a 5-minute sales training video the need to sell on value and not on price. Customers either perceive value or they don’t. If they perceive value, you won’t need to decide when to close because they will ask you how much!
6. Which is More Effective, Pressure or Context?
Will Barron is one of my personal favourites because he has a great way to express how sales has changed, which he shares in a fun and entertaining format.
For example, in Which is more Effective, Pressure or Context, he shares how Gary Vaynerchuk puts Grant Cardone in his place in less than 3-minutes by explaining how using sales intelligence to create context is more effective than outdated high-pressure sales tactics.
7. LinkedIn Sales Navigator Training
Gabe is an expert in how to use LinkedIn’s Sales Navigator and in this LinkedIn Sales Navigator Training video, he shows you how to get started with the platform. Once you can use Sales Navigator, you will be able to build a much more meaningful context of the prospective customers you are targeting so that you can take a more consultative and personalised approach to sales prospecting.
I recommend taking a free 30-day trial with Sales Navigator to see if you can use it to transform your sales performance.
8. Increase Your Sales by 39% with One Easy Sales Trick
Marc is a successful entrepreneur and sold his first business before he reached the grand old age of 25. His style is straightforward and to the point, which makes it easier to understand how you can improve your sales technique.
In Increase Your Sales by 39% With One Easy Sales Trick, Marc shows you how to understand the value of your solution to your prospective customer. He calls this the “Delta” and it represents the distance between where they are now and where they want to be in the future and what the cost difference between the two positions is. With this knowledge you will know the value of solving their issue and how to pitch your price.
9. 21 Great Ways to Become a Sales Superstar
Brian started out doing laboring jobs with literally nothing and 30 years later is a multi-millionaire that at 73 still enjoys presenting as a sales and success coach and keynote presenter. He’s difficult not to find inspiring.
In 21 Great Ways to Become a Sales Superstar, Brian shares the most successful sales techniques he has encountered over his years of experience.
10. How to Eliminate Failure by Framing No’s
How to Eliminate Failure by Framing No’s is a short and sweet sales training video of 1-minute from Cesar, who’s an up and coming sales trainer and speaker. It’s simply about how to deal with rejection by reframing the experience. So if you are finding rejection tough to handle, Cesar is good on this subject.
11. How to Quit Cold Calling and Smart Call Instead
Art Sobczak is an expert sales trainer and specializes in advice on how to prospect better to generate new leads and nurture them into sales opportunities.
In How to Quit Cold Calling and Smart Call Instead, Art shares the view that cold calling is dead but has been replaced with smart calling. His view is not original or the only person taking this approach, but if you want to learn how to use sales intelligence and tools to help you make more effective and personalised cold prospecting approaches than this video will start to open that door for you.
12. Re-thinking Your Value Proposition
Jill is an award winning author, speaker and training consultant. She also has a great sales blog too. What I love about Jill is that she doesn’t approach training and motivating as someone telling you how great they are. Rather she shares that she learnt from her mistakes and tough times, which is far more meaningful.
Re-thinking Your Value Proposition is a 10-minute sales training video delivered to an audience you have recently been made redundant and she challenges them to assess their worth and how to repackage themselves as a value proposition.
13. Resolving Sales Objections
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In this sales training video on Resolving Sales Objections one of the Linda Richardson sales training team provides a clear overview of what sales objections are and how to resolve them as a key part of the sales process. He introduces a four step objection resolution model, which is worth reviewing in this 5-minute video if you are trying to workout how to manage sales objections most effectively.
14. What is the Best Book on Closing More Sales?
Gerhard has been running his own YouTube sales training video channel for years. Usually he interviews sales experts and reviews their books. If you are looking for a good way to get introduced to sales trainers and their books, then listening to Gerard is a good way to do this and save yourself some time.
In What is the Best Book on Closing More Sales?, Gerhard reviews the most respected sales books on how to close deals more effectively in 7-minutes.
15. Building a Value Proposition that Generates Leads
Building a Value Proposition that Generates Leads is an in depth 42-minute sales training video on how to create a value proposition that will help to to generate more leads. It’s presented by Michael Harper who’s the CEO of Sales Scriptor. If you like what you hear, Sales Scriptor have created lots of other more indepth free sales training videos, which you might want to take a look at on YouTube.
16. Negotiating Skills that Rock
Mark spent 15 years working for Fortune 200 companies in both sales leadership and marketing positions. His career developed to overseeing 100’s of staff as a result of getting the best out of sales and marketing and delivering better results.
In Negotiating Skills that Rock, Mark provides a summary of his three key negotiating tactics, which are based around maximising time, trust and tactics. If you like what you are hearing, and you want to maximise your sales margin without losing business, then you may want to also head over to his website, the sales hunter.
17. How Can We Improve Our Customer Service?
Jim is another of the old school sales training guys. He’s an expert in consultative sales, sales management and B2B selling where the solutions are high-priced and more complicated to sell.
How Can We Improve Our Customer Service? Is an 8-minutes sales training video made with sales reps in mind. Jim shares a three step process to show sales teams how they can improve your current and future service levels, which will drive a real competitive advantage and help you to get more referrals down the road.
18. Ending the Sales Call Well
Mike is a sales training expert that specialises in the art of consultative selling.
In Ending a Sales Call Well, Mike demonstrates the importance of getting your prospective customer to agree to complete a next step as part of your sales process. His approach to this is to bring the customer into a relationship. It’s an important message and it’s worth having Mike on your radar if you have not heard of him before.
19. Interviewing Salespeople
Dave Kurlan is an expert on sales hiring, sales management and using sales metrics to measure and manage your sales performance.
Interviewing Salespeople is a great insight into how to hire the most effective salespeople. If you want to hire premier league salespeople who can do their own prospecting, and weed out the people who can talk a good game but will fail to deliver it, Dave will show you how in this 5-minute sales training video.
20. Taking Your Company from Good to Great
Sales Benchmark Index is a sales and marketing consultancy dedicated to helping its customers optimise their sales performance. The videos are really great, but the channel is relatively new and they have not been interested in promoting on YouTube. So if you are interested in the strategic dimension of sales and marketing it’s well worth taking a look.
For instance, in Taking Your Company from Good to Great, Kiran and his co-presenter share insights into Jim Collins Book, From Good to Great. What concepts are worth adopting and where does it need updating given the 14-years that has passed since it was first published.
The Bottom Line
Sales training videos are a great way for small business sales teams to hone their sales skills with inspiration from the pros. Want more training videos? Try bestselling author Paul Anderson’s Sales Essentials course at The Sales Pro.