All Account Management Articles - Page 2

Unified messaging is the integration of different kinds of messaging, like email, text, and social media, into one platform. Unified messaging software typically uses application programming interfaces (APIs) to import messaging features at varying costs, but make it easy to stay in communication with team members and clients throughout your daily work life. What Is…

Customer retention is the effort businesses make to retain customers over a period of time. Because it is more expensive to find new customers than to keep existing ones, customer retention is an important part of any successful customer relationship strategy and can help your business be more profitable. How Customer Retention Works Customer retention…

Lead nurturing is a set of relationship-building activities in a series of sales funnel stages designed to turn cold prospects into customers. These activities include meetings, conversations, email exchanges, and social listening. Lead nurturing is great for businesses selling complex or pricey items requiring education and trust before prospects feel comfortable making a purchase. One…

The customer relationship management (CRM) process represents the series of activities that businesses use to organize and engage with current customers, nurture new prospects, and pursue sales opportunities. All businesses typically have some form of a CRM process, and when creating your own, it’s important to implement five key components to effectively manage customer relationships….