According to a report from the Brevet Group, only 13 percent of customers believe that the salesperson attending to them actually understands their needs. Developing an effective sales strategy involves not only equipping your team with the tools they need to succeed but also actively engaging with your customers to better understand them. We asked…
18 Creative Sales Promotion Ideas to Drive More Business
In 2017, sales promotion spending grew by 2.6 percent and is expected to keep growing by 3.5 percent by the end of this year. But even if you, as a business owner, invest more on your promotional strategies — not having a well thought out plan can backfire. You might even find them cutting into…