A sales pitch is a short, interactive conversation that gets your prospect interested in buying your products or services. It should be engaging, relevant, and straight to the point. Sales pitches can happen over the phone, in person, or via video conferencing. No matter how it’s delivered, the goal of a sales pitch is your…
How to Give a Killer Product Demo in 9 Steps + Stellar Examples
To drive new sales, you need an effective strategy for sharing what makes your company different, demonstrate expertise, and build trust. To help showcase your company and product in the best light, encouraging prospects to see your product as a viable solution, we have created this nine-step guide on how to do a product demonstration….
11 Phone Sales Tips for Small Businesses
Selling over the phone is a different kind of sales because you can’t read your prospect’s body language and engage them the same way you can in person. However, telesales are extremely common and can be successful if done right. We’ve created 11 phone sales tips that can help your sales team engage prospects and…
8 Outbound Sales Call Script Examples With Proven Results
Outbound sales call scripts help sales reps have productive conversations with customers and leads. Creating effective call scripts involves understanding your product or services and knowing how to engage a prospect, uncover their pain points, and effectively close deals. We’ve included eight free outbound sales call script examples for a wide range of situations. Download…
6 Best Lead Generation Companies in 2021
Third-party lead generation companies offer sales management teams extensive lead generation services such as lead research, a full sales development representative (SDR) team, and inbound and outbound lead generation. We researched dozens of providers and determined the six best, based on price, general features, ease of use, and customer help and support to discover which…
6 Best Places to Buy Business Leads in 2021
Services offering sales management teams leads range from buying segmented lists of email contacts to advanced tools that identify prospects based on social media profiles, saving both sales prospecting time and effort. We looked at dozens of sources for leads and narrowed it down to the six best, based on price, general features, ease of…
How to Write a Business Proposal in 7 Steps + Free Template
A business proposal is a document used in sales management to offer specific goods or services to leads at a defined cost. They are typically used by B2B companies to win new business and can be either solicited or unsolicited. Effective business proposals have an executive summary, key project details, and require a client signature….
How to Effectively Score Quality Sales Leads
Lead scoring is a sales management strategy that helps to identify prospects most likely to make a purchasing decision using a combination of factors that measure level of interest and quality of fit. This then allows sales managers to sort leads from hottest to coldest so that they can better prioritize follow-up activities. While you…
Marketing Qualified Lead (MQL) vs Sales Qualified Lead (SQL)
A marketing qualified lead (MQL) is a potential customer who matches specific minimum requirements based on your ideal customer profile. These potential customers are typically sourced from marketing efforts such as ad campaigns and email marketing campaigns. MQLs are typically one of the first stages in a multistage sales pipeline process, often tracked using a…
9 Effective Introduction Business Email Templates
An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. We’ve included nine business templates salespeople can send to ensure that their specific message is communicated effectively and increases the chance of a response. Business Introduction…
17 Ways to Generate B2B Sales Leads for Your Business
Sales leads are potential future customers often referred to as customer prospects. B2B sales leads enter at the start of the sales process and are crucial to maintaining a healthy sales pipeline. Let’s take a look at some of the most effective ways to generate sales leads for your small business. 1. Purchase Business Contact…
How to Engage Prospects With Cold Emails
A cold email is an unsolicited message you send to someone you don’t know as a way to generate sales leads. It is used as a tool to reach out to prospects and bring them into your sales process. Writing an effective cold email means creating a personal connection, briefly stating your purpose, and moving…